Reduce, reuse, recycle has become the phrase-du-jour for the environmentally conscious, but the social media boffins amongst us have appropriated the phrase for their own personal use. And it turns out that they're on to something: recycling old content has proven to be 86% more effective than the original content. And you'd be in good company if you thought that that you can only get 1 reuse out of past posts. Studies have shown that even the 6th repost performs 67% better than the original one. But why is this the case? It comes down to reach and timing. Since originally posting the material, your follower base has *hopefully* grown meaning that with this regurgitation of content, you're reaching your newer audience that may not have had a look back at your archives. Keep in mind too that your followers are not online every minute of every day so even the audience that has stuck with you from day-1 might not have seen the first iteration of your content. Unless your business or digital focus has changed significantly, those prehistoric posts should still be relevant to your followers. Learn more here: https://www.shoutandco.com/journal/reusecontent…
In Good Company... explicit
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In Good Company... and SHOUT에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 In Good Company... and SHOUT 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We are for the small business. The startup. The side-hustle. The meaningful commercial pursuit of that thing that makes all the difference. We are for chasing the unicorn against the odds. We are lucky to do business with the people behind some amazing boutique and big brands playing a part in creating something awesome and leaving something rad behind too. This podcast aims to share their stories with you - the listener. Thanks for listening and for your good company.
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