Why Are Media Sales Managers Lacking Superstars? with Beth Sunshine

Improving Sales Performance

Matt Sunshine에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Matt Sunshine 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

3M ago 28:53

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In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy.

Today, we’re asking the question, “why are so many media sales managers lacking superstar talent?"
Joining Matt to answer that question and more, is the amazing Beth Sunshine, SVP/Talent Services here at CSS and the head of Up Your Culture a division of CSS focusing on company culture and employee engagement.
Of course, Beth provides such valuable insights, like:

How, contrary to popular belief, it’s not poor performers but average performers that weigh an organization down.
Why managers can’t nurture their superstar talents by “coaching from the locker room”
And, finally, how if a seller has unrealized talent, the right mix of training and feedback can help transform them into a genuine superstar

Links:
The 5th Annual Media Sales Report

Beth Sunshine
Matt Sunshine

Up Your Culture

The Center for Sales Strategy

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#Business #Matt Sunshine