019 Sales Letters: The Difference Between On the Market and Not on the Market Direct Mail
Manage episode 301457086 series 2971078
In this week's episode of the Ignite Your Estate Agency Podcast we discuss the difference between On the Market and Not on the Market Direct Mail Sales Letters.
At our own agency, AshdownJones, Direct Mail is at the centre of what we do. It's our most valuable instruction winning marketing tool and just one of our Not on the Market letters has been responsible for over £700,000 in potential fees! And that's not counting the fees it's brought in for our Firewave members...
In this episode we'll go through the Market, Message and Medium we target with the different types of Direct Mail Sales Letters we use.
Who should you target? What should you write? And how should you send it? We'll explain it all.
We hope you enjoy, let us know what you think, and don't forget to claim your FREE Firewave gift by going to: www.fire-wave.co.uk/freegift.
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