Ep 349: Brazil’s X ban: What are the implications for the gaming and affiliate marketing industries?

iGaming Daily

Earlier this month, X, formerly Twiter, was banned in Brazil after failing to meet a deadline set by a Supreme Court judge to name a new legal representative in the country. The row between Brazil and X initially began in April when the platform, and its founder Elon Musk, refused to follow a judge’s ruling to suspend dozens of X accounts for allegedly spreading disinformation.

And this will be the topic for the latest episode of iGaming Daily, supported by Optimove. Host Joe Streeter, Editor of Casinobeats, is joined by Fernando Noodt and Isadora Marcante from the SBC Noticias team to delve deeper into the implications of Brazil’s X prohibition.

The trio discuss the significance of the ban, X’s current role in gambling advertising and how this may change following the ban, as well as what this means for the future of social media marketing across other platforms.

Finally, they consider how the ban will impact the growth of the Brazilian gaming landscape given that we are now just months away from the opening of the regulated online gaming market in the country.

To read more about what was discussed in today's episode, click on the following links:

- https://sbcnews.co.uk/affiliatenews/2024/09/05/x-ex-channel-for-affiliates/

- https://casinobeats.com/2024/09/05/brazils-x-ban-branded-outrageous-as-warning-issued-to-gambling-sector/

- https://sbcnoticias.com/br/implicacoes-proibicao-do-twitter-marketing-esportivo-brasil/

Host: Joe Streeter
Guests: Isadora Marcante & Fernando Noodt
Producer: Anaya McDonald
Editor: James Ross

Remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.