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Ep 328: Path to Lisbon - Leveraging brand and media's convergence
Manage episode 434618175 series 3468725
SBC Media에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SBC Media 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the latest episode of iGaming Daily’s Path to Lisbon limited series, we’ll be looking back at a panel session titled, which took place at SBC Summit Barcelona last year, talkSPORT Bet: Leveraging brand and media.
SBC’s Managing Director, Andrew McCarron, was joined by BV-Group’s Chief Commercial Officer, Brent Almeida and the two discussed how TalkSPORT & BetVictor can leverage each other as a huge media presence and trusted betting operators to create a new betting brand and gain a competitive advantage in the market.
This discussion will be approached again, but from a more concerning angle, as LiveScore’s CEO, Sam Sadi, will be speaking on a panel titled, Has Convergence of Sports Media and Betting Failed.
Sadi will be explaining how he believes convergence has been attempted so far, whether it’s already dead, and if there has been any real success around the strategy.
For more information on SBC Summit Lisbon, links will be left in the description below.
- https://sbcevents.com/sbc-summit/agenda/?selectedSession=4fgj1fs1r8p224gpje5cm89653
- https://sbcevents.com/sbc-summit-barcelona/agenda/?selectedSession=4m0mkshfwennvr4jn6bg2ws0w9
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