Player FM 앱으로 오프라인으로 전환하세요!
197#: 3 Step Process to Emotional Audience Connection, with Ian Baer
Manage episode 377929572 series 2301296
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?
Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 에피소드
Manage episode 377929572 series 2301296
On this episode of the If You Market podcast Ian Baer talks with us about the foundation of all successful marketing... audience connection. Emotional connection is key and Ian has a 3 layer Patent Pending process that applies to any brand that intends to be in business for a while. Ingest data, screen for psychographics with AI, align with the 10 emotions that positively impact purchasing (patent pending). Who is the swing vote for your product and how can you get them to choose you?
Ian Baer is the founder of Sooth and has developed a repeatable method that has helped many of the words biggest brands boost their marketing effectiveness.
Learn more about your ad choices. Visit megaphone.fm/adchoices
195 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.