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Madison McGhee에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Madison McGhee 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Bonus: Truer Crime with Celisia Stanton
Manage episode 463797083 series 3505425
Madison McGhee에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Madison McGhee 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Celisia Stanton joins Madison to talk about the second season of her true crime podcast, Truer Crime.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
24 에피소드
Manage episode 463797083 series 3505425
Madison McGhee에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Madison McGhee 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Celisia Stanton joins Madison to talk about the second season of her true crime podcast, Truer Crime.
Learn more about your ad choices. Visit podcastchoices.com/adchoices
24 에피소드
모든 에피소드
×Celisia Stanton joins Madison to talk about the second season of her true crime podcast, Truer Crime. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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1 Bonus: Detective Steven Keogh (Live From CrimeCon London 2024) 1:00:56
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Steven Keogh (former investigator and current crime consultant) joins Madison McGhee for a live conversation at CrimeCon London 2024 about Madison's investigation into the unsolved murder of J.C. McGhee and the his advice for her as she continues this journey. Join me at CrimeCon UK 2025 (London or Manchester) - use code ICECOLDCASE10 for 10% off your ticket! https://crimeconuk.seetickets.com/tour/crimecon-uk Learn more about your ad choices. Visit podcastchoices.com/adchoices…
As I start to build a case, new developments have forced me to reconsider my list of suspects and revisit my investigative methods. Learn more about your ad choices. Visit podcastchoices.com/adchoices
While exploring the Belmont County Sheriff's Department's reputation, I find a strange connection. The loose ends of this case are becoming cleaner and the path to justice feels closer than ever. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Josh Mankiewicz (NBC's Dateline) joins Madison McGhee for a live conversation from CrimeCon 2024 about the details of the murder of J.C. McGhee and the journey to investigating her father's murder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Some new developments leave more questions than answers, but solving this case seems more possible than ever before. Now there are just a few people left to track down, and finding them could be really simple or incredibly difficult. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
The police and my family are constantly tossing blame. Meanwhile important information is starting to surface that has me questioning everything. This episode of Ice Cold Case is sponsored by BetterHelp. Give online therapy a try at betterhelp.com/icecold and get on your way to being your best self. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
Sarah Turney (Voices for Justice) joins Madison McGhee for a conversation about the dynamics between families of victims and investigators. Learn more about your ad choices. Visit podcastchoices.com/adchoices
New information stands out from the case files that didn't before. New characters are emerging with important pieces to the larger puzzle. The truth still seems hard to find, but maybe the devil's in the details. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Another look at the case files illuminates some discrepancies and new questions arise. Now I’m trying to find the truth that lies between the lines. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Daryl’s Smith reputation in Belmont County made him an obvious suspect. “Innocent until proven guilty” is the standard. Was he ever given a fair chance? If he didn’t do it, where do I go from here? Learn more about your ad choices. Visit podcastchoices.com/adchoices
Welcome to Belmont County. Years of investigating have led to this. I sat down across the table from the main suspect in my dad's murder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
After six months of sifting through the new information flooding in about my dad’s case, it’s time to share some significant updates that have me questioning my own theory. Now I’m wondering: is it wrong to be wrong? Learn more about your ad choices. Visit podcastchoices.com/adchoices
There's two sides to every story. With new information flooding in about my dad's case, my own suspicions are shifting. Is everything that I've been told one hundred percent true? Or have I've been thrown a few red herrings? It's time to take a look at the other side of the story to try to find out what really happened to my dad, John Cornelius McGhee, on July 11, 2002. Ice Cold Case is a chronicle of self-discovery and exploration. Subscribe now to join the investigation and uncover the truth behind the coldest case in Belmont County. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
After years of investigating, I'm ready to put together all the pieces I currently have. Help me solve my dad's murder. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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