EP 80 - Meet Elizabeth Campbell, Senior Director, Marketing Cultural Engagement Strategy, McDonald's

I Choose the Ladder

In this episode you meet Elizabeth A. Campbell. Elizabeth is a +20 yr marketing veteran with a proven track record of successfully cultivating consumer insight to deliver integrated marketing programs that drive consumer demand. In September 2019 she was chosen to lead McDonald’s Cultural Engagement Team into its next evolution. Her responsibilities include managing a $30M budget to elevate McDonald’s Cultural Strategy in the areas of Music, Sport and Entertainment, amplifying McDonald’s social media presence and driving forward our Multicultural Youth marketing strategy. Elizabeth uses her cultural curiosity and her ability to partner with the McDonald’s franchisees to build cultural brand experiences that touch the consumers passion points. Elizabeth has led some of the brands most iconic platforms to advance the brand with consumers including; McDelivery with UberEats; Dorado with J. Balvin; The Saweetie Meal; The Mariah Carey Meal; Future 22 Black and Positively Golden and the brands most recent steps in to the Metaverse through a partnership with Humberto Leon and IWG to celebrate Lunar New Year. Prior to joining McDonald’s, Elizabeth honed her business acumen at Kraft Foods, New York in Brand Management and as an Account Executive with the Coca-Cola USA Fountain Division of The Coca-Cola Company. Elizabeth holds a Bachelor of Science Degree in Business Management from the Purdue University, Krannert School of Business and a Master of Business Administration from the Clark Atlanta University, School of Business. She currently resides in Chicago, Illinois and is a native of Benton Harbor, Michigan. Some of the things we discussed that stood out to me were: - The freedom that career tenure has given her - Mistakes that young Black women are making - How the next generation of leaders can help their mentors and sponsors help them - Being at the same company for 18 years - Dealing with impostor syndrome - Being an example of what Black excellence is - The pressures of a seat at the table as a Black woman Enjoy!