Leveraging Stock Content Could Have Saved The Fyre Festival - Lou Weiss


Manage episode 246552066 series 1946623
Player FM과 저희 커뮤니티의 Digital Noir 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.
I am excited to share this chat with you all. Lou Wiess is the CMO At Shutterstock. If you have ever worked in or around a creative role, you would have heard of them. They are the worlds most abundant source of stock assets. Lou knows his shit! Having been involved in the world of digital marketing for the lifespan of the modern web. Speaking to Lou, you get the impression he has been ahead of a few curves and has racked up an impressive wealth of experience in his field. We touched on some of this history and then took a dive into the current state of stock content and where Shutterstock want to take it. We also spoke about how you can leverage content to create viral campaigns. He was a pleasure to chat with, and I could have gone on for a lot longer. Hopefully, I can catch him for a beer in New York over Christmas.

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