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Localized Digital PR Strategies to Win Global Audiences – with Lau Miguez
Manage episode 462679285 series 3599875
Lumar (formerly Deepcrawl)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Lumar (formerly Deepcrawl) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
International digital PR consultant Lau Miguez joins host Chris Spann (senior technical SEO at Lumar) this week to discuss the importance of tailoring digital PR campaigns for regional audiences.
We discuss the differences between traditional PR and digital PR; the goals of digital PR campaigns; how a strong understanding of cultural and regional differences in media landscapes, cultural references and audience expectations can inform your international content and PR strategies; and real-life examples from Lau’s years of experience as a digital PR pro.
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Episode Timestamps:
- 00:00:10 — Welcome to Human-First Digital
- 00:00:27 — Digital PR vs. Traditional PR
- 00:04:13 — Embracing Cultural Nuances for Localized Content Ideation
- 00:07:21 — International Media Landscapes and Audience Insights
- 00:09:50 — Regional Differences in PR Strategies
- 00:13:31 — Challenges with Regional Media
- 00:15:32 — Closing Thoughts
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About Lumar’s Human-First Digital (HFD) Podcast:
In the Human-First Digital podcast, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and digital marketing.
The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of enterprise-scale SEO, web accessibility, and site speed tools at lumar.io
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Episode Links:
Follow Lau Miguez on LinkedIn.
Follow Chris Spann on LinkedIn.
Follow Lumar on LinkedIn.
Explore Lumar’s enterprise-scale SEO and website optimization platform here: lumar.io
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Further Learning and Resources:
10 에피소드
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