209. Meghan Guffey on Marketing, The Early Years of Her Successful Career, and How She Plans to Scale Bea Colette Through Hardwork and Passion

How'd She Do That?

Meghan Guffey spent a decade in New York City working in advertising sales and brand partnerships until she eventually settled down in Dallas, TX in 2020 to start a family with her husband Peter. Outside of work, family, fashion, and travel have always been her greatest passions, with Europe serving as her main source of inspiration.

Once Meghan became a mom, she channeled her passion for fashion into childrenswear and often found herself shopping across countless websites to find chic, European-inspired styles to match her own personal style. She and friends felt there was no single destination that offered the specific European aesthetic of polished and practical pieces that transition throughout seasons and take your child from playtime to dinner. She found herself seeking out under-the-radar European brands on her travels and via Instagram, but wanted to shop them all in one place. This led her to dream up a European-inspired, highly curated destination built for a discerning female shopper who wants complete outfits, an intuitive and modern user experience, and a seamless checkout. This woman does not want to be inundated with endless new arrivals and brands; rather, she wants a thoughtfully curated assortment, a pleasant experience, and to walk away with pieces that her children can wear on a daily basis. The Bea Colette customer wants her children's style to complement her own.

Over the past year, Meghan has worked tirelessly to source and refine the right selection of brands, price points, and styles that make Bea Colette what it is today. We are so grateful to have you on the site and welcome your feedback on the brands and styles you'd like to see!

--- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support