203. Jordan Soderholm, Co-Founder and Chief Growth Officer of ⁠Ranger Station⁠, an American Heritage Fragrance Brand Shares How You Can Scale Your Buisness and The Lessons She's Learned Along The Way

How'd She Do That?

Jordan Soderholm is co-founder and chief growth officer of Ranger Station, an American heritage fragrance brand founded in 2015 with husband Steve Soderholm, and founder of Nashville Candle + Supply, a private label and custom candle manufacturing company established in 2021. A native of Knoxville, Tennessee, Jordan came to Nashville in 2009 to study marketing and fashion merchandising at Belmont University. During her sophomore year of studies, Jordan began a full-time position at ABLE, which was then a start-up fashion brand and social enterprise supporting women in Africa through the creation of leather handbags and accessories. She stayed with the company through graduation and for a decade, minus a two-year hiatus as an independent wardrobe stylist, working her way from intern to fashion director and helping to establish the global brand it is today. Along the way, Jordan was watching Steve dabble in candle making while home between gigs as a touring professional drummer. Her keen business sense and entrepreneurial spirit helped recognize the business potential in the hobby and she worked after hours to help Steve get the brand off the ground in 2015. In 2021, she left ABLE to work with Ranger Station full time and to take the brand to the next level. It was then that she also founded Nashville Candle + Supply, a boutique private label and custom candle manufacturing company with clients worldwide. Today, Ranger Station is growing rapidly but thoughtfully. Ranger Station products are available for purchase from retail partners across the United States, Canada and the UK, as well as their flagship store in Nashville’s 12South neighborhood opened in July 2023. Ranger Station also unveiled its first artist collaboration in the summer of 2023 with Noah Kahan, the folk singer/songwriter from New England, to bring to life his third LP, “Stick Season” – a candle that sold out in a record 24 hours with over 1,000 people on the waitlist. Collaborations with ERNEST, The Band Camino, Lauren Akins and Thomas Rhett and NEEDTOBREATHE followed, with others in the works. The brand has been featured in Esquire, Cosmopolitan, Architectural Digest, Cowboys & Indians, Byrdie, WWD, Who What Wear, The Strategist, PEOPLE, Southern Living, Billboard and countless other publications. Aside from Ranger Station, Jordan chases around her two young children with Steve, and enjoys gardening, reading and styling through her Substack “You didn’t ask.” and other endeavors.

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