199. Claudia Garrard, Designer and Founder of Lenora, on How She is Currently Building Her Lifestyle Brand, The Lessons She is Learning Along The Way, and What's Next For Her

How'd She Do That?

Designed by Claudia Garrard and handmade by the 38 trusted seamstresses who comprise our sewing room, Lenora's offerings bear an unmistakable, unparalleled mark of quality. The story of Lenora is a special one. It all started with Dina Yang, a pioneering Vietnamese designer whose expertise and superior craftsmanship set the industry standard. Eventually, Claudia took the reins, excited to build and grow the brand to reach an even wider swath of women. Today, she continues to elevate Lenora through new offerings, expanded collections, and ever-strengthening relationships with the legions of women searching for a certain level of care and attention to detail that has become increasingly rare in the nightwear market. For first-time and longtime clients alike, the spark of recognition when they find what they’ve been longing for in Lenora is instant, and an enduring connection is born. After all, we outfit the moments when women are most essentially themselves—the times when they unwind, recharge, sleep, become mothers, nurture family, find refuge, cultivate calm, seek solace, dream dreams… Lenora is a tribute to personal well-being through quality, comfort, and a bit of permissive indulgence. Stitch by stitch, yard by precious yard, Lenora shapes the wardrobe for life’s most unguarded and intimate moments. That requires trust. And care. And a commitment to service and excellence in an industry that often prizes profit above people. We never confuse the two. From Lenora’s sewing room to our clients’ closets, our mission is to lift up and support all of the women in our orbit. FOLLOW EMILY ON INSTAGRAM ⁠HERE⁠. FOLLOW HSDT ON INSTAGRAM ⁠HERE⁠. JOIN OUR NEWSLETTER (EMIL'YS EDIT) ⁠HERE⁠. SIGN UP FOR OUR SHOP EMAILS ⁠HERE.⁠ --- Support this podcast: https://podcasters.spotify.com/pod/show/howdshedothat/support