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Trend Story: 'Less is More' with Klaus Wagener
Manage episode 300319718 series 2966691
Sharon McGukin AIFD, AAF, PFCI, Sharon McGukin AIFD, AAF, and PFCI에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sharon McGukin AIFD, AAF, PFCI, Sharon McGukin AIFD, AAF, and PFCI 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
“Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. That doesn't mean doing without. It suggests developing a lifestyle of "consuming consciously while preserving natural resources."
Klaus is the CEO and creative director of BLOOM's Medien publishing house. This well-respected trends forecaster, floral stylist, teacher, and author is fascinated by trends. He encourages florists to develop trend stories that connect new products with environmentally responsible consumers. "It must be an honest story," he cautions. He believes that sustainability and honesty will now play a major role in the development of new products. Klaus sees a growing appreciation for seasonal materials, local products, and the gifts of nature as a guiding spirit of the times. He asks the question - "Is 'less' sometimes not even 'more?'
25 에피소드
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