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Mark Drager에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Drager 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How Story-Driven Brands Make Competition Irrelevant | Gair Maxwell

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Manage episode 461324314 series 3562119
Mark Drager에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Drager 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Want to know why some brands dominate while others fight for scraps?

In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.

From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.

Here you will learn:

  • The "Mona Lisa Effect" and why the best product rarely wins

  • How changing your story (not your product) can transform your entire business

  • Why most companies get brand building completely wrong

  • The four essential leadership qualities needed to become legendary

  • How to discover and leverage your unique story in a crowded market

  • The critical difference between marketing tactics and creating true legends

  • Why traditional "best practices" often lead to mediocre results

  • How to know if you have the courage to truly stand out

  • The hidden power of symbolism and metaphor in business

  • Practical steps to turn your company into a "Category of One"

  • The surprising truth about what actually makes customers line up

Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at: https://hi.switchy.io/KcKe

  continue reading

101 에피소드

Artwork
icon공유
 
Manage episode 461324314 series 3562119
Mark Drager에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Drager 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Want to know why some brands dominate while others fight for scraps?

In this episode, Mark Drager sits down with Gair Maxwell, author of Big Little Legends, to reveal how ordinary businesses become extraordinary brands through the power of story.

From turning a small-town car dealership into a $50 million phenomenon to helping a home renovation company scale to $1 billion in revenue, Gair shares the secrets behind creating magnetic brand narratives that make selling effortless.

Here you will learn:

  • The "Mona Lisa Effect" and why the best product rarely wins

  • How changing your story (not your product) can transform your entire business

  • Why most companies get brand building completely wrong

  • The four essential leadership qualities needed to become legendary

  • How to discover and leverage your unique story in a crowded market

  • The critical difference between marketing tactics and creating true legends

  • Why traditional "best practices" often lead to mediocre results

  • How to know if you have the courage to truly stand out

  • The hidden power of symbolism and metaphor in business

  • Practical steps to turn your company into a "Category of One"

  • The surprising truth about what actually makes customers line up

Are you struggling to differentiate your business or ready to become a leader in your space? Tune in now!

Follow Mark:

LinkedIn: https://hi.switchy.io/markdrager

Instagram: https://hi.switchy.io/KcKi

Want more free tools?

Go to our podcast page at: https://hi.switchy.io/KcKe

  continue reading

101 에피소드

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