Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75

How to Save the World | The Psychology & Science of Environmental Behavior

In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here.

The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the proportion of plant-to-animal calories into a simple metric called "The V-Score."

Calculate the V-Score of each meal on a menu and for each restaurant on a street. This data is the basis for gamification and action design that works.

Bringing attention to the data behind the problem is the first step to creating change. The ratio is easy to understand and gently 'nudges' a person in a positive direction without demanding drastic lifestyle changes.

The V-Score app is based on the principle of public disclosure of data. We make the ratio of plant to animal foods open and transparent which naturally causes people to change in a positive direction to improve their score.

See the V-Score design here: http://katiepatrick.com/vscore-homepage

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How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product.

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