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Episode #1 How to avoid the top 10 employee advocacy mistakes - with Michelle J Raymond
Manage episode 407540989 series 3563272
Andrew Seel에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andrew Seel 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Employee advocacy is a powerful tool which can help organisations build trusted, authentic relationships with their audience and drive high value brand conversations.
Building a successful employee advocacy programme is often described as a complex and difficult task. And while there are many moving parts to coordinate in order to grow a programme which delivers results. At its heart is a simple framework which puts employees at the centre.
In this episode Michelle J Raymond shares valuable insight on the opportunities in employee advocacy - what a successful programme looks like – and how to avoid 10 common mistakes when launching a pilot to give it the best chance of success.
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