))
Make sure they understand your specific organisational goal
Manage episode 347136732 series 3414536
Stuart Edgeworth에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Stuart Edgeworth 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
OK, your video production partner is ready to make a video, but have you discussed the big question: What’s it for?
Is it to educate? To build brand awareness? To increase social engagement?
This question may seem obvious but it’s often overlooked.
If your production company hasn’t zeroed in on the exact purpose of your project, it can lead to a messy video that lacks focus and a clear message.
Understanding your organisation's specific goal means they know what you’re aiming to achieve and you can measure its effectiveness.
If your video production partner doesn’t understand the WHY, it’s just not going to work.
Curious to see our beautiful faces? Check out the video for this episode on YouTube: https://youtu.be/pLAoP3BNA7Q
9 에피소드
공유
