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Part 2: How to Successfully Launch your Agency-to-SaaS Partnership, w/ Albert Daily from Cella
Manage episode 312489284 series 3236589
Alex Glenn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alex Glenn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Albert Daily is Director, Strategic Solutions & Partnerships at Cella agency.
Albert talks in great detail about how important it is to set those expectations up front with potential partners to ensure they are a good fit. There is no need to put pressure on something that might not be a successful partnership so it's important to understand each other’s businesses, goals, and overall mutual fit between your two offerings.
“If it's not a give and take then what is the value in our partnership?”
Sections:
[00:03:03] Intro to Albert / Cella
[00:06:48] Why partner with Stensul
[00:10:23] Enablement assets provided by Stensul
[00:15:05] Co-marketing
[00:18:16] Bringing Cella / Stensul into deals
[00:20:53] Generating revenue from partner channels
[00:23:53] Their stack
Resources:
Sendoso - The leading sending platform.
Partnerstack - Partner tracking and payouts.
Reveal - A free account mapping solution.
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