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How Klaviyo and Hawke Media Operate a Successful Partnership
Manage episode 312489301 series 3236589
Alex Glenn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Alex Glenn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we are lucky enough to have two people with experience on both sides of the partnership equation. Ashley Gomes, Senior Channel Customer Success Manager at Klaviyo, who was formerly customer success at Zaius and as well as a Supervisor and manager at a very large digital agency in Boston. And of course, Ashley Scorpio, VP of Partnerships at Hawke Media who has joined me in courses, masterminds and other podcast episodes.
This discussion is all about partner success in large ecosystems -
- What keeps Hawke Media so close to the Klaviyo partner program
- How Klaviyo’s partner team ideates and executes campaigns to bring partners closer to the brand and/or execute a growth initiative to increase referral revenue.
- What the first few months with an agency partner looks like for Klaviyo - resource exchange, enablement process, certifications, announcements.
- How they use Skilljar to increase certifications.
- We hear what Ashley Scorpio likes to see/hear/get in the early stages of a partnership to enable her success.
- And how important it is to get new partners to fully understand how to leverage the resources of their program with new partners.
- Creating OKRs with partners.
- What the communication type/theme pie chart looks like for 1:1’s with agencies.
- Why Klaviyo gives their partners exposure to the entire leadership team
- Communication types/timing preferences for Ashley S. around day to day comm as well as partner newsletters.
- Ashley G.’s advice she wish she had when she was getting going as a young partner success manager.
Main sections:
[00:04:26] State of Klaviyo’s partner program
[00:07:43] Personas they are you working with
[00:10:19] Hawke’s relationship with Klaviyo and how it came about
[00:17:29] Some of the things Klaviyo’s partner team does for success
[00:21:18] Klaviyo’s stack and LMS
[00:23:24] Ashley Scorpio’s definition of partnership success
[00:32:10] Partner memorandoms
[00:39:19] Ashley Scorpio’s view on partner communication best practices
[00:44:51] What Ashley Gomes wish she knew earlier on in her career
….
Resources:
Sendoso.com - The leading sending platform.
Partnerstack.com - Partner tracking and payouts.
Sharework.co - A free account mapping solution.
Klaviyo.com
Hawkemedia.com
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