Ep 35: You Smell Gorgeous

House of Peregrine

Franziska Josteit is the founder of Luisa Jo, a luxury perfume house known for its personalized approach to scent. Franziska shares her journey from the corporate world of fragrance to building her own perfume house. A decision that can be traced to a conversation with a woman on a train and a gift she gave a former boyfriend. Franziska is driven by her intuition for creating unique, personal scents that are deeply felt and leave a lasting impression. Throughout the conversation, she shows us the power of scent as a form of identity and the deliberate steps she took to bring Luisa Jo to life.

Luisa Jo perfumes aren’t available through traditional retail channels. Instead, Franziska considers herself a personal perfumer to her clients to ensure that the perfume truly aligns with their individual essence.

Beyond personal perfumes, Franziska also creates custom scents for companies looking to enhance their brand identity through unique fragrances.

This episode highlights Franziska’s journey and the powerful connection between scent and identity. As well as a glimpse into the world of exclusive, high-end perfume creation.

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This episode is proudly sponsored by When Nature Calls, a premier biohacking and self-optimization center in the heart of Amsterdam. Whether you're curious about microdosing, seeking a fresh approach to wellness, or simply looking for a space to recharge—this is the place to be. Visit their website to learn more, or better yet, stop by, have a chat, and sip on a ceremonial matcha.

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