How to Enhance Your Room Service Sales | Ep. #294

Hospitality Property School

For many hospitality properties, room service sales have been a lucrative revenue stream for decades but recent events and competition have cut those profits dramatically.
Here are some facts you need to know.
The development of room service sales
Room service has been a key feature of high-end service since the Waldorf Astoria, in New York, first opened its doors in 1931.
Giving guests the opportunity to order food in their own room was a smart move, but it also had other benefits, such as lower costs and improved room expectations. Since then, room service has become an established service that is available at many hospitality properties worldwide.
In its prime, room service was considered an extravagance, but times have changed, and the quality of room service has been on somewhat of a downward trend since the early 2000s. The rise of app-based delivery services and travellers’ demands for authentic cuisine has normalized the luxury of eating what you want, where you want and when you want. That compared with typically high prices and limited menu offerings attached to in-room dining, this is no surprise.
Properties now have an array of new competitors to contend with who already specialize in food orders. Luxury resorts in remote locations may be more immune as there is less choice for eating out, but as more and more high-end restaurants enter the delivery market, this will also change.
The hospitality property industry has been blindsided by these developments and is struggling to keep pace with the rise of digital technology and the modernization of in-room dining.
Some are adapting by signing deals with delivery services to provide food delivery but what about properties that don’t want to outsource their in-room dining? What can they do to reinvigorate the stale reputation of room service? Let’s look at some data that has been collected by a SuitePad survey (https://www.suitepad.de/en/) and see if the data can help turn your service around.
Continue reading and I will share the results of the survey and how you can benefit...
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