Good Good: Gardar Stefansson, CEO & Co-Founder

Hitting The Mark

Fabian Geyrhalter에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Fabian Geyrhalter 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

2+ y ago 43:47

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Gardar Stefansson co-founded Good Good, a company from Iceland that makes waves around the globe with its no-sugar-added breakfast and brunch products.

To me, startups like Good Good are extremely exciting since they have to embody all the components of great brand strategy: From starting with a niche product for a niche audience - while allowing the brand name and design to survive any pivots - to shared values, a great name, impactful design, all the way to creating a tribe that the big competitors can’t steal away from you. And doing so from a nordic island.

Gardar and I talk about all of that and it is a wonderful story of accidental - as well as planned - brand success with many insights marketers and founders alike can learn from.

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