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Hiking Thru Life에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hiking Thru Life 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
나중에 재생
나중에 재생
리스트
좋아요
좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Hiking Thru Life
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Manage series 2582964
Hiking Thru Life에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hiking Thru Life 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We've all been gifted a journey called 'Life'. Hiking Thru Life aims to inspire people from all walks of life to live a more meaningful life. The outdoors is a place we find meaning and connection. This podcast is a collection of stories and connections with people we encounter along our journey. We also provide some helpful tips for outdoor adventures. Where will your journey take you?
…
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157 에피소드
모두 재생(하지 않음)으로 표시
Manage series 2582964
Hiking Thru Life에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Hiking Thru Life 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
We've all been gifted a journey called 'Life'. Hiking Thru Life aims to inspire people from all walks of life to live a more meaningful life. The outdoors is a place we find meaning and connection. This podcast is a collection of stories and connections with people we encounter along our journey. We also provide some helpful tips for outdoor adventures. Where will your journey take you?
…
continue reading
157 에피소드
Усі епізоди
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Hiking Thru Life
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While it is never too late to reflect on where you've come from, this episode looks back at our 2023 journey. We reflect on the year and where we might be heading. ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTL2023 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Linda McGurk. Linda is the author of Open-Air Life . She previously wrote There’s No Such Thing As Bad Weather . Both books focus on the importance of getting outside. Linda is an advocate for practicing the Nordic art of friluftsliv, or open-air life. She advocates for connecting children with nature. In this episode, we discuss the many benefits of getting outdoors not only for children but for yourself as well. We discuss how simple getting outdoors truly can be. The benefits are just out your front door. Website: http://lindamcgurk.com/about-me/ Blog: http://rainorshinemamma.com/ ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTL2023 Save 10% on your order from TrailMagik.com with coupon code HIKE2022 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Aaron Owens Mayhew founder of Backcountry Foodie. Aaron was a guest on podcast episode 73 two years ago. It was great to catch up and talk about the evolution of Backcountry Foodie as she prepped the company for its first hiking season as a resupply company! Since the interview back in January, Backcountry Foodie's recipes have been in such demand that Aaron decided to expand production and you will soon be able to order the delicious Foodie meals from BackcountryFoodie.com . Make your meal planning and resupply simple by using their Meal Planner tool and Build-A-Box Shop. Listen to this episode to learn more about how Backcountry Foodie can help take your next trail meal to the next level! ---- Save 20% at BackcountryFoodie.com when you use code HIKINGTHRULIFE Save 10% on your order from Ellaswool.com with coupon code HIKINGTL2023 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Lauren Kimberly. Lauren is a mom of 2, an outdoor adventure seeker, and the author of The Magical Forest , a children’s book coming out this month! Website: https://laurenkimberlyauthor.com The Magical Forest : https://amzn.to/40hsd86 ---- Save 10% on your order from TrailMagik.com with coupon code HIKE2022 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Amy Bushatz. Amy is the voice behind the Humans Outside podcast and website . She moved to Alaska with her family in 2016 with the goal in mind to spend more time outdoors. We talk about the challenges of living in Alaska from the weather to a small town, and how to incorporate the outdoor lifestyle into everyday simple activities. The family has successfully lived in Alaska since 2016 and hasn’t looked back since. Links: Humans Outside challenge: https://humansoutside.com/challenge Humans Outside podcast: https://humansoutside.com/podcasts/ Instagram: http://instagram.com/humansoutside Facebook: https://www.facebook.com/HumansOutside Remedy Alpine: https://www.remedyalpine.org/ ---- Save 10% on your order from TrailMagik.com with coupon code HIKE2022 Save 10% on your order from Ellaswool.com with coupon code HIKINGTL2023 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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2022 was a year of transition for us. We had some big transitions happen in our lives throughout the past year - a new house, a camper, job changes, and most importantly, the birth of our daughter. While we had some focus diverted from Hiking Thru Life, we did not lose sight of the core values we have that inspired Hiking Thru Life and the value of the outdoors. We are now just hiking at a different pace these days. One thing we have come to appreciate is that we don't always have to accomplish the grandest goals, rather we need to adjust to the situation in front of us and sometimes those adjustments can be our greatest accomplishments. Website: hikingthrulife.net Instagram: @hiking.thru.life Sarah's new Instagram: @playing_thru_life ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTL2023 Save 10% on your order from TrailMagik.com with coupon code HIKE2022 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Rick Dougherty. Rick recently hiked Ireland's National Famine Way in order to raise awareness for domestic violence. Any time a person is out on the trail no matter the distance, challenges arise and Rick's journey was no different. We talk about the why behind his hike, the highs and lows, and discuss some of the most meaningful moments of the trail. You can help those impacted by domestic violence by donating to Rick’s campaign at the link below. Donation Link: https://www.casapinellas.org/walkwithrick/ Rick's YouTube page: https://www.youtube.com/channel/UC__vlumDIu0rMLYw8XTomBQ ---- Save 10% on your order from TrailMagik.com with coupon code HIKE2022 Save 10% on your order from Greenbelly.co with coupon code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
In this episode, we talk with Meghan McCollum. Meghan is the brain behind LittlesGO , a gear rental company for outfitting adventures with your babies and toddlers. If you are looking to go out on an adventure for the first time with your little ones and need some gear but don’t want to break your wallet, or simply just love the idea of borrowing and reducing waste, this episode is for you! Meghan's website: https://thelittlesgo.com/ Support LittlesGO crowdfunding campaign: https://ifundwomen.com/projects/littlesgo-adventure-rentals-babies-toddlers ---- Save 10% on your order from TrailMagik.com with coupon code HIKE2022 Save 10% on your order from Ellaswool.com with coupon code HIKINGTHRULIFE2020 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Remona Htoo. Remona is an avid hiker, outdoors enthusiast, and mother to her 2-year-old daughter. Remona is making a change in the hiking and Karen community all over the world through her book My Little Legs . She self-published the children's book written in both English and her native Karen language with hopes of giving her daughter access to children's books depicting her own heritage. Website: https://nawhachu.com/ ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTHRULIFE2020 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
Life is full of ups, downs, twists, and turns so we take time to discuss and reflect on our own current life transitions. We call this the "flip-flop" episode because you will see our year has been full of thoughts going all over the place. We've had a year since starting our van life journey last summer to think about where the next steps should go and while we haven't been quite sure what direction to go, we've been happy to have a roof over our head while we waited out the year. Take a listen to this episode to check in on our latest life updates... especially a new family member! Parenting blog: https://parenting.hikingthrulife.net Website: https://hikingthrulife.net ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTHRULIFE2020 Save 20% at BackcountryFoodie.com when you use code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
In this episode, we talk with Christy Teglo. Christy is a world traveler and adventure seeker. We talk about her thru-hike of the John Muir Trail with no prior hiking experience. We dive into some of her preparation, the people she met, and what it was like to travel solo on the trail. We also discuss her memoir Weathered , which is about her journey and experience on the John Muir Trail. We talk about her life after the trail - selling her house, finalizing her divorce, and deciding to make a lifestyle change of traveling a goal in life. If you think it is too late to start a new life, this episode is here to prove you wrong. Website: https://teglogoes.com Christy's book Weathered : https://amzn.to/3FR5LK8 ---- Save 20% at BackcountryFoodie.com when you use code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Alan Carpenter. Alan has logged 11,800 miles of long-distance hiking and cycling adventures. They include the John Muir Trail, Colorado Trail, Pacific Crest Trail, and the Appalachian Trail. His long-distance adventures also include cycling. Most impressive, he got started in his long-distance hiking career much later in life than most. He's also an author of long-distance hiking and healthy lifestyle books. If you are looking for some motivation to get into an active lifestyle at a later age in life, this is the episode for you! Websites: https://longdistanceadventures.com https://alantcarpenter.com Choose Better, Live Better book: https://amzn.to/3vyKlOm ---- Save 10% on your order from Greenbelly.co with coupon code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Sallyanne Pisk. She is the author of the book Eating for You , has a blog, and leads online courses about mindful eating practices. This episode is an important listen for anyone who is trying to seek some balance in their life when it comes to eating and integrating it together for an overall healthy lifestyle. Website: eatingforyou.com.au The eating checklist is at eatingchecklist.com ---- Save 20% at BackcountryFoodie.com when you use code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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Hiking Thru Life
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In this episode, we talk with Sam and Bill Wegert. This is a father-son combination who are two members of a martial arts-involved family. The family founded UpLevel Martial Arts and together Sam and William have written the book The Modern-Day Black Belt . We discuss the journey of homeschooling, martial arts, outdoors integration, family values, and a whole lot of mindsets. If you are seeking an inspiring conversation to help better connect with yourself and your family, this is the one for you. Website: https://www.uplevelmartialarts.com/ The Modern-Day Black Belt book: https://amzn.to/3iPjZ39 Links and items mentioned in this episode! ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Meghan Fitzgerald. Meghan, alongside her husband, is the co-founder of Tinkergarten , a program promoting outdoor learning activities for children and giving support to families on the topic of child development. We talk about a variety of topics that families face today including screen time, finding ways to get outdoors, building community in your area, and most importantly what Tinkergarten is all about. If you are a parent, caregiver, outdoor lover or advocate for kids, this episode is for you! Website: https://tinkergarten.com/ #OutdoorsAll4 Facebook group: https://www.facebook.com/groups/outdoorsall4 Links and items mentioned in this episode! ---- Ella's Wool: https://ellaswool.com Use code HIKINGTHRULIFE2020 to save 10% ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Kaitlyn Fortier. Kaitlyn is an avid National Park and road-tripping expert who has a love for the outdoors. We discuss winter hiking tips, her thru-hike attempt, and some of her favorite places to hike in the Adirondacks. On her blog Expedition Education , she shares travel guides and tips on outdoor adventure travel. If you are looking for some outdoor winter inspiration, this episode is for you! Website: https://expeditioneducationblog.com ---- Ella's Wool: https://ellaswool.com Use code HIKINGTHRULIFE2020 to save 10% Heated socks: https://amzn.to/3BqQHRb Kari Traa base layers: https://amzn.to/3oXHz1f ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Mark Merriwether Vorderbruggen. Mark is a nationally known foraging instructor and author. We talk about the basics of foraging and some tips to keep in mind when out on the trail. We also discuss ways you can really disconnect and be with nature. If you are looking to be inspired with some foraging tips and tricks, this is the episode for you! Websites Foraging Texas - https://www.foragingtexas.com/ Medicine Man Plant Co. - https://medicinemanplantco.com/ Books Idiots Guide: Foraging - https://amzn.to/3scUBIV Outdoor Adventure Guides: Foraging - https://amzn.to/3AW60B8 Check out the show notes for more links and items mentioned in this episode!…
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This is our third annual "year reflection" podcast episode. Andy and Sarah (the masterminds, team, and married couple behind this podcast) sit down and take time to reflect upon the year. The growths, changes, challenges, and travels we did in 2021 are all summed up in this reflection episode. Take a listen to see where we ended 2021, and what mindset we have going into 2022. Massage Gun link Balls episode…
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In this episode, we talk with Andrew Steven. Andrew is the host of the Trail Weight podcast where he chronicles a year of his life preparing for and hiking the John Muir Trail. We talk about topics ranging from his podcasting career to his weight loss journey to his experience on the JMT. Andrew Steven Website: https://www.andrewsteven.com Trail Weight podcast: https://trailweight.co ---- Save 10% on your order from Greenbelly.co with coupon code HIKINGTHRULIFE ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
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In this episode, we talk with Nina Meehan. Nina is a leader and creative thinker with a passion for creating moments of connection and joy through education and the arts. We dive into how she got into this creative field and how she implements it in her home and on her outdoor adventures with her children. We talk about how to integrate creative storytelling with the outdoors and ways you can live a more creative lifestyle on a daily basis. She reminds us that it doesn't take a lot, it just takes some outside-the-box thinking and a willingness to be different. If you are a parent, caregiver, or have a passion to learn more about creative parenting this episode is for you! Website: https://ninameehan.com/ ---- Save 10% on your order from Ellaswool.com with coupon code HIKINGTHRULIFE2020 ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
In this episode, we talk with Hannah and Bliss from HannaH's Field . Together they create music in a world that is growing ever too distant from one another. The music connects people with the earth and most importantly, each other. While this episode was recorded back in May, the meaningful conversation we have about living a life of passion still beats a strong message. We dive into how they started their music career, their own adventures on the road in their bus, and some of the stories that inspired the lyrics. The episode is sure to have you feeling inspired about digging into your own creative outlets! Hannahsfield.com…
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In this episode, we talk with Michael Mojica business owner of Outdoor Element . This is a Colorado family-owned gear company that has gear for many of your outdoor needs. We dive into the story of how a side hustle over the years has turned into a business of making innovative outdoor gear that has multiple uses. From getting the family on board with leaving behind a conventional career to testing gear with his girls with some fun competition, we dive deep into what it is like to pursue entrepreneurship while also raising a family. This episode is a must-listen for the gear junkies and those who need some inspiration to pursue their passions! Use code HIKINGTHRULIFE to save 10% at OutdoorElement.com…
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Hiking Thru Life
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There's a lot of things that go into planning a hike, but is learning how to stay in hiking shape often one of the thoughts? In this episode, we talk with Rowan Smith who is a personal trainer and founder of Summit Strength , a personal training service for hikers. He designed Summit Strength specifically to help hikers have the best chance for a safe, enjoyable, and successful adventure. We talk about ways to stay in shape for the hiking season, ways to prevent injury, ways to prevent hiker fatigue, and more. Since Rowan is from Australia there are mentions of kangaroos and Vegemite in this episode! If you are wondering how to get in shape for hiking this is a perfect episode for you!…
It's been a while since we put a podcast out! We've been on the road in the van. In this episode, we give an update on our van travels. Tune in to see what we've been up to, where we've been, and what living in the van has been like.
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Hiking Thru Life
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In this episode, we talk with Christine Reed otherwise known on the trail as Lady Unicorn. Her book Alone in Wonderland was released earlier this year. This is a memoir that shares her journey on the Wonderland Trail. We dive into a very raw conversation about her thru-hike cut short due to her mother’s death and how that experience leads up to shaping her path. We also talk about the balance of being independent as a woman, getting outdoors as a woman, and the stigma around women going outdoors alone. This episode is for anyone who may be having some "wanderlust" to get on the trail and hike your own hike. Check out the show notes for links and items mentioned in this episode!…
In this episode, we talk with Caitlin Iseler one of the co-founders of Happyly. Caitlin spent 15 years working in the technology industry and now uses that talent to bring value to families at their fingertips! Happyly is an app that connects families to the outdoors and beyond with activities that are reviewed and suggested by like-minded parents and caretakers. We dive into Caitlin's journey, how the Happyly team came to be, how the app works, and some benefits it has had for her own family! Check out the show notes for links and items mentioned in this episode!…
In this episode, we talk with Bernie Kuprionas. Growing up in Pennsylvania, Bernie spent his younger years in the Appalachian Mountains. His adult years have been a collection of many section hikes including the Appalachian Trail, North Country Trail, Superior Hiking Trail, Continental Divide Trail, Border Route Trail, and Colorado Trail. We dive into some of his experience camping on the Superior Hiking Trail in the winter. We also talk about his experience of kayaking in the Boundary Waters on an inflatable kayak. He shares his perspective on how teaching Jiu-Jitsu has crafted his everyday lifestyle and his outlook on the outdoors. We discuss technical trail talk and some favorite gear so this episode is a must-listen for all the gear junkies out there! Links and items mentioned in this episode! ---- Greenbelly Meals: https://www.greenbelly.co Use code HIKINGTHRULIFE to save 10% ---- Hiking Thru Life gear: hikingthrulife.net/shop Ways to support Hiking Thru Life: hikingthrulife.net/support Be a guest on the podcast: hikingthrulife.net/podcast…
In this episode, we are joined by Erin Jones the host and senior producer of the HumaNature Podcast . We talk about the journey of podcasting and how the connection with nature has an influence on storytelling. We dive into places that Erin has connected with nature like the Colorado Trail which she attempted to thru-hike. She realized during that hike it's not all about conquering big mountains but rather about the experience with the trail. We also talk about the history of the HumaNature Podcast and some of her favorite episodes. Check out the show notes for links and items mentioned in this episode!…
It has been a couple of weeks since our last episode. Things have been moving fast for us and exciting change is coming. Listen to this short update to find out what's been consuming us lately! Check out the show notes for links and items mentioned in this episode!
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Hiking Thru Life
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In this episode, we talk with Frank, known on social media as speakingquitefrankly . After one night of solo camping at a State Park in Texas, he was motivated to lead an adventurous lifestyle. We talk about converting his hatchback into a camper and traveling across the USA. He shares his tips on how to live a lifestyle of travel and wanderlust while holding a job and being financially comfortable. We talk about the challenges social media can bring and how to stay authentic to yourself when growing your social media following. This episode is for anyone looking to seek a balanced lifestyle of work, adventure, and grow a social media following. Check out the show notes for links and items mentioned in this episode!…
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