Using Branding to Highlight Existing History and Tell Your Story

Higher Ed Conversations

Dr. Tina King, president of San Diego College of Continuing Education (SDCCE) joins me on the show today to talk about branding and how GradComm helped elevate the beauty already present in SDCCE to connect more with the community they served. We discuss the unique aspects of SDCCE as one of the largest non-credit institutions in the nation, focusing on its mission to provide free, accessible, high-quality education to a diverse student body, including undocumented students, immigrants, and refugees. Dr. King emphasizes the college's efforts to combat poverty and enhance workforce skills in the community. The conversation highlights the recent comprehensive branding project undertaken by SDCCE aimed at improving visibility and unifying the institution's identity under the tagline 'Forward Together.' Dr. King shares insights on the importance of community involvement, historical significance, and fostering a sense of pride among students and faculty through cohesive branding efforts.
What you will learn:

• The power of having a unified brand.
• Why understanding who you serve matters.
• Preventing your school from becoming a hidden secret by enhancing the visibility of what you do.
• How building intentional branding can impact a community.

Thanks for listening!
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