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Suzi Dafnis and HerBusiness (Host: Suzi Dafnis)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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290: More Sales, Less Marketing - How to Take the Yuck Out of Selling with Frances Pratt

36:33
 
공유
 

Manage episode 460061824 series 172562
Suzi Dafnis and HerBusiness (Host: Suzi Dafnis)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As small business owners, sales can be one of the most daunting aspects of business.

Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.

We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).

Here’s what you’ll learn in this episode:

-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.

-> Understand the nuances that define sales and marketing (and how they SHOULD work together).

-> Use storytelling to connect with your clients and make basic sales concepts more relatable.

-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.

-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.

-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.

-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100

More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/

Metisan - Improve Your Sales Results: https://www.metisan.com.au/

  continue reading

341 에피소드

Artwork
icon공유
 
Manage episode 460061824 series 172562
Suzi Dafnis and HerBusiness (Host: Suzi Dafnis)에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Suzi Dafnis and HerBusiness (Host: Suzi Dafnis) 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

As small business owners, sales can be one of the most daunting aspects of business.

Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.

We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).

Here’s what you’ll learn in this episode:

-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.

-> Understand the nuances that define sales and marketing (and how they SHOULD work together).

-> Use storytelling to connect with your clients and make basic sales concepts more relatable.

-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.

-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.

-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.

-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.

Mentioned In This Episode:

HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist

The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100

More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/

Metisan - Improve Your Sales Results: https://www.metisan.com.au/

  continue reading

341 에피소드

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