Player FM 앱으로 오프라인으로 전환하세요!
290: More Sales, Less Marketing - How to Take the Yuck Out of Selling with Frances Pratt
Manage episode 460061824 series 172562
As small business owners, sales can be one of the most daunting aspects of business.
Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.
We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).
Here’s what you’ll learn in this episode:
-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.
-> Understand the nuances that define sales and marketing (and how they SHOULD work together).
-> Use storytelling to connect with your clients and make basic sales concepts more relatable.
-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.
-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.
-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.
-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.
Mentioned In This Episode:
HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100
More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/
Metisan - Improve Your Sales Results: https://www.metisan.com.au/
341 에피소드
Manage episode 460061824 series 172562
As small business owners, sales can be one of the most daunting aspects of business.
Sales are tied to so many negative stereotypes that just feel “icky”. But in this episode, I’m talking with Frances Pratt, author of More Sales, Less Marketing: How to Take the ‘Yuck’ Out of Selling to challenge that perception and redefine what sales should be about.
We’re talking about the differences between marketing and sales, the power of storytelling, and the importance of understanding your ideal client (and how YOU can help THEM).
Here’s what you’ll learn in this episode:
-> Discover how to reframe selling away from being pushy, and more about genuinely helping your clients.
-> Understand the nuances that define sales and marketing (and how they SHOULD work together).
-> Use storytelling to connect with your clients and make basic sales concepts more relatable.
-> Know how to access your clients’ pain points and tailor your messaging directly to their needs.
-> Learn how to tailor your direct proposals so they’re effective and focus on your client’s needs.
-> Redirect objections from clients into opportunities to deepen the conversation and build deeper trust.
-> Discover how to lean on credibility, reliability, and intimacy to build stronger relationships with your clients.
Mentioned In This Episode:
HerBusiness Network: https://her-business.lpages.co/request-an-invitation/?utm_source=Website&utm_medium=General&utm_campaign=membership-waitlist
The Trusted Advisor by David Maister, Charles Green and Robert Galford: https://www.amazon.com.au/Trusted-Advisor-20th-Anniversary/dp/1982157100
More Sale, Less Marketing on Amazon: https://www.amazon.com.au/More-Sales-Less-Marketing-selling/dp/1763768805/
Metisan - Improve Your Sales Results: https://www.metisan.com.au/
341 에피소드
모든 에피소드
×플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.