Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Tina Tower에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tina Tower 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
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227: Welcome To Launch House!
Manage episode 375681433 series 2974033
Tina Tower에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tina Tower 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment.
I believe with Launch House, we've found it! The theme of Launch House is 'Go big, or go home' and I'm certainly embodying that myself with this launch.
We'll be running @herempirebuilder launch from a luxury house on the Gold Coast with 2 groups of 5 of our members coming in to learn from the inside, chat with potential members, have photoshoots and - we'll be filming it all for you in a reality series to stream on YouTube each night! There's no bullshit, it will be raw, real and a whole lot of fun! I am nervous... nervecited and know that whatever happens, this launch will be both entertaining, and educational.
In this episode I'm talking about what I'm afraid of, how launch house came about, how much we're investing, and what's gone wrong so far!
Check it out at launchhouse.tv
286 에피소드
공유Manage episode 375681433 series 2974033
Tina Tower에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tina Tower 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
An online course launch is something that I love! The concentrated effort of marketing into one big campaign works well for my personality. As we go through the years in this industry, I am always trying to find ways to communicate more creatively and innovate the launch process and do it in a way that's true edutainment.
I believe with Launch House, we've found it! The theme of Launch House is 'Go big, or go home' and I'm certainly embodying that myself with this launch.
We'll be running @herempirebuilder launch from a luxury house on the Gold Coast with 2 groups of 5 of our members coming in to learn from the inside, chat with potential members, have photoshoots and - we'll be filming it all for you in a reality series to stream on YouTube each night! There's no bullshit, it will be raw, real and a whole lot of fun! I am nervous... nervecited and know that whatever happens, this launch will be both entertaining, and educational.
In this episode I'm talking about what I'm afraid of, how launch house came about, how much we're investing, and what's gone wrong so far!
Check it out at launchhouse.tv
286 에피소드
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Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years’ experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her signature “Creation Loop” framework—designed to help passionate business owners and creators strike a balance between serving their clients, delivering quality work, and sustaining their own wellbeing. Key Topics Covered: Michelle’s Journey: From supporting multi-million dollar launches behind the scenes to stepping out front with her own ideas. The Creation Loop: Michelle breaks down her five-part framework—Saturate, Percolate, Create, Celebrate, Rejuvenate—that helps creators avoid the cycle of constant output and burnout. Maintaining Creativity in a Busy World: How to protect your signal (your true vision) from the daily “noise” and distractions of business. Boundaries and People Pleasing: Why women especially struggle with saying no, and how working on personal boundaries is an ongoing process. The Power of Self-Compassion: Practical tools, including the RAIN process (Recognize, Allow, Investigate, Nurture) for being kinder to yourself through the ups and downs of business. Sustainable Scheduling: The importance of allowing time to percolate (think and process) between absorbing information and executing, plus how celebration and genuine rest fuel creativity. Perfectionism vs. Progress: Why taking action before everything is “ready” is crucial, especially for women prone to over-preparing. Trusting Intuition: How to build trust in your gut instincts and natural creative rhythms, letting go of what you think you “should” do. Defining Success: Michelle closes by sharing her outlook on true success—freedom, love, relationships, and staying connected to the simple joys of life. This conversation is a powerful reminder that your most meaningful creative work doesn’t come from pushing harder, but from aligning deeply with who you are and what matters most. By embracing frameworks like the Creation Loop, you can sustainably grow your business while honoring your wellbeing, intuition, and joy. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Michelle Falzon: Michelle Falzon: www.michellefalzon.com Her Business: www.contentsellspodcast.com Women’s Business Mastermind in Australia: www.herbusinessmastermind.com Free Guide: Create Without Burnout: www.createwithoutburnout.com Free Guide: The Ultimate High-Converting Offer Blueprint for Women Business Owners: https://her-business.lpages.co/high-converting-offer-blueprint/…
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Her Empire Builder Show with Tina Tower
1 285: Should you have an evergreen or live launched course? 18:50
18:50 
나중에 재생 
나중에 재생 
리스트 
좋아요 
좋아요18:50
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend the best of both worlds. Key Topics Covered: What is Evergreen vs. Live Launch? Evergreen programs are always available and rely on automated marketing, with the goal of creating consistent, scalable revenue. Live launches are time-bound events with open/close cart periods, featuring high-energy events like webinars or challenges that drive urgency. Pros & Cons of Live Launches Pros: Electric, high-energy atmosphere that boosts conversion. Easier to create urgency (FOMO) and momentum. Great for building community and getting real-time feedback. Higher conversion rates (e.g., 30% for webinars). Ideal for validating new offers. Cons: Time-consuming and emotionally intense. Peaks and valleys in revenue can make forecasting critical. Risk of burnout if launching too often. Requires constant creativity to keep launches fresh. Pros & Cons of Evergreen Pros: Potential for more freedom and consistent, scalable income. Better suited for those who prefer steady, predictable workflows. Excellent for content marketing, SEO, and paid ads. Great once offers are validated and funnels are optimized. Cons: Lower urgency and typically lower conversion rates (often 3–5%). Heavier upfront tech setup and ongoing optimization required. Can feel less connected to your audience without live interaction. Trickier to know exactly where conversions are stalling. Tips & Recommendations Start with live launches to validate offers and really get to know your audience. Move into evergreen after getting a proven program and well-optimized funnel. Consider a hybrid approach: run evergreen all year but add 1–2 live launches or live webinars annually to infuse energy and boost conversions. Know yourself: If you thrive on energy and creativity, live launching may suit you. If you want more consistent, mathematical growth, evergreen could be your path. Tina's Experience & Advice Tina personally prefers a combination—live launches for excitement, validation, and community; evergreen for ongoing sales and freedom. She highlights the importance of revenue forecasting, creative launches, and making sure your system fits your personality and business goals. Encourages early-stage entrepreneurs to embrace frequent live launches for faster growth and refinement. Common Mistakes to Avoid Relying purely on “build it and they will come” for evergreens—marketing is still 80% of the work. Going evergreen before your offer is validated with real students. You don’t have to choose just one strategy—curate the combination of live launches and evergreen funnels that aligns with your goals, capacity, and personality for sustainable course business growth. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources Mentioned: Platforms for automating evergreen funnels ( Deadline Funnel ) Advertising channels: Google, Facebook, Instagram, LinkedIn, YouTube…
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Her Empire Builder Show with Tina Tower
Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and business, while Barrett opens up about his transition from the COO of ConvertKit to becoming a world-class coach. Key Topics Covered: The Power of Coaching: Tina describes the enormous value she's received from working with coaches throughout her 20+ year career, and how having Barrett as her coach was particularly life-changing. Why Barrett Left Tech Leadership: Barrett shares the story behind his decision to leave ConvertKit, citing burnout, misaligned values, and the importance of honoring what truly works for him. Reinventing Yourself: Barrett discusses the “progressive surrender” to his authentic self and letting go of other people’s expectations. He emphasizes the courage required to walk away from prestigious roles to pursue work that is deeply aligned with one’s true nature. Internal Work and Self-Awareness: Both Tina and Barrett talk about how internal family systems, therapy, and somatic practices helped them process old beliefs, trauma, and self-imposed pressure, unlocking new levels of happiness and productivity. Burnout and Boundaries: Barrett shares how he intentionally structures his coaching business to avoid burnout, setting clear boundaries and focusing on a select number of clients to maintain excellence and energy. Entrepreneurial Mindset: Insights into why entrepreneurs often feel compelled to do more, the importance of embracing ease, and how to find fulfillment beyond relentless hustling. Masculine & Feminine Energies in Business: Discussion around societal expectations of men and women, provider roles in relationships, and the importance of balancing masculine and feminine energies for healthy organizations and partnerships. Coach vs. Mentor vs. Therapist: Barrett explains the distinct roles of a coach, mentor, and therapist, and how they can complement each other in an entrepreneur’s personal and professional growth. Navigating a Changing World: Barrett talks about setting boundaries with news and technology, his approach to AI, and the importance of focusing on what one can control and contribute, even in times of uncertainty. Defining Success: Both discuss redefining success as loving and being loved, showing up authentically, and embracing the impact of deep personal connection over superficial metrics. This episode is a masterclass in personal and professional transformation. Whether you’re an entrepreneur craving clarity, or a leader seeking deeper purpose and healthier boundaries, you’ll find actionable wisdom and heartfelt encouragement in Tina and Barrett’s conversation. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Barrett Brooks: Website: https://barrettbrooks.com/ The Good Work Show Podcast: https://www.goodworkshow.com/ Subscribe to Little Leadership Lessons Newsletter: https://barrettbrooks.com/ LinkedIn: https://www.linkedin.com/in/barrettabrooks/ Resources mentioned: To Bless the Space Between Us by John O’Donohue (book) Presence-Based Coaching (Barrett's advanced coach training) Opal app (for digital boundaries) Peter Levine's work on Somatic Experiencing…
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Her Empire Builder Show with Tina Tower
In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable, group-focused, and often larger in size with less personal touch. Masterminds are smaller, more curated, higher touch—and while less scalable, they foster deep connections and high transformation. Tina’s Offer Suite and Ascension Model: Starts with a low-cost, high-volume evergreen offer → signature offer → back-end membership → high-level mastermind This tiered system has helped many hit the million-dollar mark in their businesses. Real-life Evolution: Her Empire Builder started as a mastermind, evolved into a scalable membership model as numbers grew. Original small group became the Empress Circle Mastermind for higher touch and intimacy. Curriculum and Facilitation: The Empress Circle is more information-heavy, with teaching and small group accountability. The Impact Mastermind is peer-to-peer focused and supports 7-figure+ business owners with connection and facilitation rather than explicit teaching. Designing Your Mastermind: Get crystal clear on your ideal (“hell yes!”) mastermind client. Curate members through an application process for group harmony and energy. Decide on the purpose: connection, strategy, or support. Transformational Experiences: Psychological safety is a must—what’s shared in the mastermind stays in the mastermind. Live retreats and in-person events are crucial for creating lasting bonds, especially in the age of AI. Personal touches like favorite snacks, drinks, and personalized gifts (hello, monogrammed pajamas!) make members feel truly seen. Structure & Flow: Strike a balance between structured learning and downtime at live events. Prioritize generous break times and early finish for dinners to accommodate different lifestyles. Keeping Connection Alive: Use platforms like Slack, WhatsApp, or Voxer (Tina’s favorite!) for ongoing relationship building. Encourage collaborations, celebrate wins, and recognize growth privately. Onboarding and Engagement: Thoughtful onboarding with surveys, welcome gifts, and public shout-outs help new members feel valued from day one. Tina’s insights serve as a practical guide for course creators considering adding masterminds to their offer suite and emphasize that, with the right structure and intention, masterminds can provide transformational experiences that go beyond business strategy, nurturing long-term relationships and personal growth. If you have a successful course or membership, adding a mastermind might just be the next logical step in your business ascension model—and as Tina says, when you pay attention to all the details, that’s where the real magic happens. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Kajabi: https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... Kajabi Communities: https://kajabi.com/features/communities WhatsApp: https://www.whatsapp.com/ Voxer: https://www.voxer.com/…
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Her Empire Builder Show with Tina Tower
1 282: Growing your business with Evergreen Funnels with Kate McKibbin 43:07
43:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요43:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요On today’s episode, Tina Tower sits down with Kate McKibbin, the “super-nerd” behind HelloFunnels.co , to bust myths and clear the air about evergreen sales funnels for course creators. If you’ve ever felt icky or confused about funnels, or wondered if you can grow your business the “sleaze-free” way, this episode is for you! Learn how to design sales systems that feel good, align with your values, actually work, and can help you make more money—without burning out. Key Topics Discussed: Navigating Funnels Without the Sleaze: Kate shares her journey from blogging to funnels, how she fell in love with automation, and why you don’t have to use sales tactics that feel out of alignment. Value-Aligned Automation: Learn how to create sales funnels that respect your values and your audience. The episode dives into how to avoid “bro marketing” and build trust with your audience. What’s Working Now With Evergreen Funnels: Kate reveals the importance of testing, knowing your numbers, and why classic strategies like tripwires are making a comeback, especially as ads and acquisition costs shift. Simple vs. Complicated Funnels: Advice for resisting the temptation to overcomplicate. Kate recommends starting with the simplest version possible that matches your business goal, then layering on more later. Overcoming Tech Resistance: For anyone who feels overwhelmed by tech, Kate offers advice for overcoming mindset blocks, starting small, and building skills (or hiring help) without letting tech fears hold you back. Numbers to Know: Lead Magnet Opt-in Rate Benchmark: Aim for 35%+ Sales Conversion Rate Benchmark: 2% of opt-ins Know your “return on ad spend” (ROAS) and how long it typically takes for buyers to convert What’s Hot in 2025: Tripwires, low-ticket front-end offers, and cultivating a customer list (not just a subscriber list) are powerful tools for increasing trust and long-term sales. Scaling Strategies: The path to a million-dollar funnel is iterative! Learn how to scale responsibly, monitor your numbers, and stay patient as conversion cycles play out. This episode is a must-listen for anyone wanting to build ethical, effective funnels that honor both your values and your audience. From simplifying your tech stack to mastering evergreen strategies, Kate offers a refreshing, practical take on scaling with integrity in 2025. Where to find Kate McKibbin: Hello Funnels: https://hellofunnels.co/ Instagram: https://www.instagram.com/hellofunnels 2025 7-Figure Funnel Playbook here Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Kajabi https://kajabi.com/30-days-trial-lp?utm_campaign=&utm_content=27629&utm_medium=affiliate&utm_source=... ActiveCampaign https://www.activecampaign.com/ Stripe https://stripe.com/au ThriveCart https://thrivecart.com/ Shopify https://www.shopify.com/…
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Her Empire Builder Show with Tina Tower
In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode dives deep into AI trends, the loneliness epidemic, balancing technology and human connection, the environmental impact of AI, cybersecurity, and so much more. If you're keen to stay on the cutting edge of tech but also crave a more connected, fulfilling life, this one's for you. Key Takeaways: SXSW Overview: SXSW combines tech, music, and film; Tina focused on the tech track. It’s a hub for learning, inspiration, and connecting with like-minded change makers. AI Everywhere: AI dominated the conference, but Tina questions whether mainstream desire matches tech-world hype. Small language models are emerging as more eco-friendly than large ones like GPT-4. AI agents, avatars, and robo-taxis are evolving fast—commercial fast-learning robots may be here by 2030. Human Connection & Loneliness: Keynote by Kasli Kalam emphasized the "loneliness epidemic." Her "5-3-1 Game": Connect with 5 people weekly, maintain 3 close relationships, and have 1 hour of quality interaction daily. Even introverts need meaningful connection, though the ideal amount varies. AI, Tech & Health: The paradox of embracing convenience tools while ensuring they support—not replace—human connection and mental health. Future health may involve mindset coaches as common as personal trainers. Ethics & Future Threats: A growing divide: people embracing vs. avoiding advanced tech (think brain chips and body-embedded sensors). Issues around trust in information and the growing need for credible journalism. Cybersecurity: Meredith Whitaker from Signal warned about privacy risks as AI agents start connecting all your personal information. Tips: Enable end-to-end encryption, especially for sensitive accounts like iCloud. Wonder & Curiosity: Beyond tech, nurture your community, stay curious, and deliberately step out of your echo chamber. The Need for Balance: Leverage AI for productivity, but use the gained time for real connection and human experiences. Draw boundaries with tech—seek more “off time” for happiness and well-being. Whether you're a tech enthusiast or just trying to make sense of the digital world we’re living in, this episode offers a grounded perspective with heart. Tune in to feel inspired, informed, and reminded that the future is human—tech is just the tool. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Sintra: https://playosinc.pxf.io/NkAdJV Delphi AI: https://www.delphi.ai/pricing?via=tina-tower Synthesia: https://www.synthesia.io/ SXSW Sydney: https://www.sxswsydney.com/ Eight Sleep: https://www.eightsleep.com/ Join HEB: https://www.herempirebuilder.com/join Tech Crunch: https://techcrunch.com/ People mentioned: Kasley Killam. https://schedule.sxsw.com/2025/events/PP1148033 Niall Firth https://schedule.sxsw.com/2025/events/PP1146923 Rohit Bhargava https://schedule.sxsw.com/2025/events/PP1146887…
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Her Empire Builder Show with Tina Tower
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance of having a good Google Ads campaign, a converting landing page, and a strong offer. This episode is filled with valuable strategies and clarifies common misconceptions about Google Ads. Key Topics Discussed: Introduction to Google Ads for Course Creators: Aaron Young explains how Google Ads can become a powerful tool for course creators, distinguishing it from other ad platforms like Meta ads. Strategies for Google Ads: Understanding the importance of warming up your audience and going beyond the immediate sale is crucial for course creators to succeed with Google Ads. Tracking and Metrics: Aaron emphasizes the importance of patience and tracking the right metrics over a period of at least three months to evaluate the effectiveness of your Google Ads campaigns. Budgeting and Planning: Learn realistic expectations for monthly ad spend and how to reverse engineer your budget based on desired outcomes. YouTube and Google Ads Integration: Aaron discusses the growing opportunity with YouTube ads and how course creators can leverage this platform for cheaper yet impactful advertising. The Transition from Agency to Educator: Aaron shares his journey from running a digital agency to teaching business owners directly, empowering course creators to manage their own Google Ads effectively. Monetization and Community Engagement: Engaging with platforms like Kajabi and adapting strategies for community engagement is covered, providing insights into Aaron's own course offerings. This episode is perfect for those who are completely new to Google Ads or looking to enhance their existing strategies. It offers clarity, calm, and actionable strategies, with a strong emphasis on long-term planning and realistic expectations. Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Where to find Aaron Young: Define Digital Academy: https://www.definedigitalacademy.com/ YouTube: https://www.youtube.com/@AaronYoungGoogleAds Get ALL of Aaron's Google Ads Campaign Set-up guides: https://www.definedigitalacademy.com/campaign-set-up-guides…
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Her Empire Builder Show with Tina Tower
1 279: Freedom, Funnels & Real Talk: Jill Stanton’s Unfiltered Guide to Online Success 57:26
57:26 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:26
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle, selling with integrity, and creating irresistible offers—all while ensuring personal freedom and authenticity. Key Takeaways: Jill’s Entrepreneurial Journey Evolution from starting with "screw the 9 to 5" to her current ventures. Emphasis on non-traditional paths and the shift to personal empowerment within business. Importance of Courage and Alignment in Business Jill discusses making bold decisions in business. The necessity of staying aligned with personal values and goals. Scaling and Balancing Life How to scale a business while keeping it fun and freeing rather than stressful. Jill’s personal strategies for maintaining energy and enthusiasm. Differentiate in the Online Course Market Importance of working on personal magnetism and messaging. Tips on attracting the right audience who are ready to buy. Launch Strategies and Energy Jill shares insights on conducting successful launches. The significance of unique and specific messaging. Thoughts on Money Mindset and Personal Growth Jill talks about the energy of wealth creation and breaking past financial limitations. Developing a mindset that supports financial success and expansion. Clarity on Personal Success Jill shares her personal definition of success and what it looks like in her life. Emphasis on freedom, family, and personal fulfillment. The episode wraps up with Jill’s powerful insights about life, success, and the courage to make bold moves. Her journey inspires listeners to rethink conventional paths and embrace a life and business that feels authentically theirs. Where to find Jill Stanton: Instagram: https://www.instagram.com/iamjillstanton Jill Stanton's page: https://www.jillstanton.com/secret Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 278: Protect Your Empire: Legal Must-Knows for Course Creators with Autumn Witt Boyd 38:00
38:00 나중에 재생 나중에 재생 리스트 좋아요 좋아요38:00
나중에 재생 나중에 재생 리스트 좋아요 좋아요Course Creators: Don’t Wait Until It’s Too Late! You’ve poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder , I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about protecting their business, brand, and content. We cover: ✅ The biggest legal mistakes course creators make (and how to avoid them) ✅ When to trademark your course name & protect your brand ✅ What to do if someone steals your content 😳 ✅ How AI-generated content affects copyright & ownership ✅ Contracts every course creator must have in place If you’ve ever wondered, Do I really need legal protections for my course? —this episode is for you! Tune in now and safeguard your business like a pro. Where to find Autumn: The AWB Firm Website: www.awbfirm.com Legal Contract Template Shop: www.awbfirm.com/collections/all Autumn on LinkedIn: linkedin.com/in/autumnwittboyd AWB Firm on Facebook: facebook.com/AWBFirm AWB Firm on Instagram: instagram.com/awbfirm Get The AWB Firm Legal Report As a firm exclusively working with online businesses, we have a front seat to the latest trends, regulations, and potential pitfalls that coaches, creatives, service providers, and course creators need to know about. From text message marketing, to knowing if you really need that trademark registration, you need the The Legal Checkup Report: What Online Business Owners Need To Know To Stay Compliant and Protected www.awbfirm.com/report Where to find Tina: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 277: Building a business with high profit, not just revenue 30:40
30:40 나중에 재생 나중에 재생 리스트 좋아요 좋아요30:40
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tina Tower dives into the vital difference between revenue and profit in the world of online business. She emphasizes the importance of focusing on profit to ensure the sustainability and longevity of a business rather than being solely impressed by high revenue figures. Tina shares her favorite saying: "Revenue is for vanity, profit is for sanity, and cash flow is reality," highlighting her belief that cash flow is crucial for a business's health. Key Takeaways: 1. Importance of Profit: - Profit creates sustainability and freedom in a business. - High revenue with low profit can lead to burnout and resentment. 2. Common Profit Killers: - Hiring too soon or having bloated expenses. - Spending on marketing without seeing a return on investment (ROI). - Underpricing or overpricing offers. 3. Strategies for Profit: - Set a profit goal before setting a revenue goal. - Implement a profit-first accounting strategy. - Create high profit offers and monitor your margins. 4. Mindset and Psychology: - Bigger isn't always better. - Having a financial buffer provides a psychological advantage and allows for better decision-making. Tina also encourages listeners to focus on creating a business that aligns with their personal goals and provides the life they want, reminding them not to judge their success by others' standards. Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder Resources mentioned: Monday.com https://try.monday.com/tinatower88 Profit First book https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4 AI For Course Creators theaicircle.com…
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Her Empire Builder Show with Tina Tower
1 276: Making Your First Million Dollars as a Course Creator 33:25
33:25 나중에 재생 나중에 재생 리스트 좋아요 좋아요33:25
나중에 재생 나중에 재생 리스트 좋아요 좋아요This is the third and final episode in our Making Money in Online Business series, and we’re diving deep into what it takes to go from six to seven figures—without working 24/7. Spoiler alert: It’s all about smart strategy, not just hustling harder. Key Topics Discussed: Introduction to the Series: This episode is the third in a three-part series about making money in online business. Previously, Tina discussed starting from zero to your first dollar and then growing to your first $100,000. Mindset and Strategy for Scaling: Transitioning to a CEO mentality is crucial when scaling to seven figures. Scaling to a million dollars involves working smarter rather than harder. Four Steps to Achieving $1M in Revenue: Step 1: Offer Suite: Developing a strategic product offering, including a signature course, high ticket offers, a membership for recurring revenue, and a low-ticket evergreen offer. Step 2: Traffic and Lead Generation: Focus on creating a proven evergreen webinar, implementing paid traffic strategies, and having an automated sales machine. Step 3: Team and Systems to Scale: Hiring teams for growth, investing in the right people, and establishing robust systems, such as managing tasks with SOPs. Step 4: Scaling Without Burnout: Emphasizing simplicity, protecting energy, maintaining boundaries, and regularly evaluating tasks for optimization. Common Roadblocks: Not investing in the right team. Overcomplicating the offer suite. Ignoring crucial data for decision-making. Underpricing expertise. Resources: Join the Waitlist here: https://www.herempirebuilder.com/join Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry Part 2: How to go from $0 to $100K in your online course business Check out Tina’s book “Million Dollar Micro Business” for more in-depth strategies Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 275: How to go from $0 to $100K in your online course business 26:19
26:19 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:19
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this episode, Tina Tower guides listeners on how to scale from their first dollar to their first hundred thousand dollars in the world of online course businesses. This is part two of a three-part series on making money online. The focus is on creating a sustainable and scalable business model. Key Points: Milestones and Expectations: Understanding the journey from $0 to $100,000 is vital. Emphasizing the challenge and necessity of getting past the $100k mark to reach sustainable growth. Game Plan for $100k: Create a scalable offer and price it for growth. Decide between high price, low volume versus low price, high volume, based on what fits your business model. Consider upselling to increase revenue per customer. Building an Evergreen Funnel: Importance of having a consistent revenue stream rather than solely depending on live launches. Components of a successful funnel include a lead magnet and an evergreen sales process. Marketing Strategies: Leveraging organic growth before considering paid ads. Consistency in content and engagement is crucial. When considering ads, start small and focus on ROI. Customer Experience Focus: Deliver excellent transformation and use word-of-mouth referrals. Consider implementing an affiliate program to encourage referrals. Avoiding Common Mistakes: Track key metrics and know your numbers to drive growth. Avoid waiting for perfection before launching. Don't rely solely on launches; focus on consistent audience growth. If you're interested in scaling your business and learning more, consider joining "Her Empire Builder." The program provides step-by-step strategies, templates, and guidance to accelerate your journey to $100k and beyond. Reaching $100k is challenging but achievable with the right strategies and consistency. Once surpassed, the journey to a million is much more streamlined. Stay tuned for part three, which focuses on scaling to $1 million in online courses. Resources: Join the Waitlist here: https://www.herempirebuilder.com/join Part 1: From Zero to Your First $1 – Getting Started in the Online Course Industry Pricing Your Services episode Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 274: From Zero to Your First $1 – Getting Started in the Online Course Industry 26:06
26:06 나중에 재생 나중에 재생 리스트 좋아요 좋아요26:06
나중에 재생 나중에 재생 리스트 좋아요 좋아요In this exciting first episode of our three-part series, Tina delves deep into the world of online courses, offering strategies that take you from the brink of an idea to making your very first dollar. Tina shares her wealth of experience as a business strategist, course creator, and best-selling author to guide ambitious women on their journey toward creating wealth, freedom, and impact. Whether you're just starting out or looking for motivation, this episode is packed with real insights to help you turn your dreams into reality. Introduction to the Series: Tina introduces a three-part series focusing on scaling online course businesses from zero to your first sale, then moving to six figures, and finally to creating your first million. Personal Reflections: Tina shares personal anecdotes about getting started and the significance of making that first sale. Dreams and Regrets: Discussion about the importance of going after your dreams and the common fears that hold people back from starting. Fear Setting Exercise: Tina mentions a TED Talk by Tim Ferriss about fear setting to manage and overcome the fear of failure. Four Steps to Your First Dollar: 1. Choose a Profitable Course Topic: Align your passion with expertise and market demand. 2. Validate Your Idea: Share your idea and gather feedback to ensure it's market-ready. 3. Sell Before You Create: Learn the importance of pre-selling your course to validate demand. 4. Deliver and Refine: Launch, gather feedback, and refine for future launches. Biggest Mistakes to Avoid: Tina outlines common pitfalls such as overcomplicating tech, waiting for a big audience, underpricing, and striving for perfection. Encouragement to Start: Tina emphasizes the importance of making that first sale and the fulfillment it brings. This episode is your call to action to take the leap and start your journey in the online course industry. Tune in and turn your dreams into reality!🎉 Resources: Get the FREE Online Course Checklist: https://www.herempirebuilder.com/ready Get Kajabi 30 days for FREE HERE Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 273: From Revenue to Wealth: Strategies with Mel Abraham 57:07
57:07 나중에 재생 나중에 재생 리스트 좋아요 좋아요57:07
나중에 재생 나중에 재생 리스트 좋아요 좋아요My guest today is my friend and money expert, Mel Abraham! A former CPA turned entrepreneurial innovator and money mentor, Mel is renowned for his USA Today bestseller, "Building Your Money Machine: How To Get Your Money To Work Harder For You Than You Did For It!". Founder of The Affluence Blueprint™, The Legacy Factor™, and Thoughtpreneur™ Academy, Mel empowers individuals to achieve financial independence and create impactful lives. In our conversation, Mel shared how his personal journey as a single full-time dad and a health scare inspired his mission to democratize financial wisdom. He emphasized moving beyond revenue-focused mindsets to sustainable wealth-building strategies. Throughout the interview, Mel addressed common financial blind spots among entrepreneurs, providing practical steps to secure long-term financial futures. He highlighted strategies for turning businesses into wealth-generating assets, distilling insights gained from advising top course creators globally. Mel's approach goes beyond monetary success, encouraging a shift in money psychology to foster lasting wealth. He outlined a roadmap for financial independence tailored for entrepreneurs, stressing the importance of investment strategies amidst fluctuating incomes. Discussing growth and avoiding burnout, Mel redefined success, urging entrepreneurs to focus on profitability and cash flow rather than vanity metrics. He shared insights on generational wealth, emphasizing its broader significance beyond financial gains. Reflecting on his journey, Mel shared invaluable lessons, including critical mistakes in wealth-building and defining personal success beyond monetary achievements. His advice for entrepreneurs at various stages underscored the importance of strategic planning and holistic growth. Where to find Mel Abraham: Building Your Money Machine book link: YourMoneyMachineBook.com Instagram: https://www.instagram.com/melabraham9/ YouTube: https://www.youtube.com/@MelAbraham Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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Her Empire Builder Show with Tina Tower
1 272: Embracing Intuition in Business: Brigit Esselmont's Entrepreneurial Insights 42:15
42:15 나중에 재생 나중에 재생 리스트 좋아요 좋아요42:15
나중에 재생 나중에 재생 리스트 좋아요 좋아요In the latest episode of the "Her Empire Builder Show," I had the privilege of speaking with the incredible Brigit Esselmont, who transitioned from a passion for tarot reading to building a multi-million dollar business. Her journey is filled with valuable insights for entrepreneurs at any stage. 🎧 Tune in for an enriching conversation about blending intuition with entrepreneurship, managing growth, and redefining success. Here are 3 key takeaways that could change the way you approach your business: Intuitive Decision-Making: Brigit emphasizes the importance of aligning business goals with personal values and using intuition over external metrics to make critical decisions. True success is about personal alignment, not just societal expectations. Managing Growth and Teams: Building a business doesn't mean expanding for expansion's sake. Brigit's experience of reducing her team from 30 to 15 members to maintain effectiveness and align with her vision underlines the importance of sustainable growth. Redefining Success: Traditional metrics like revenue aren't the be-all and end-all. For Brigit, profit and personal satisfaction hold more weight. Tina Tower also shares her journey of seeking genuine contentment over external validation, opting for a simpler lifestyle that enables personal happiness and freedom. If you're looking for inspirational and practical advice on entrepreneurship, teamwork, and personal growth, this episode is a must-listen. 🎙️✨ 📚 Be sure to check out Brigit's new book, "Intuitive Manifestation," for deeper insights on setting aligned goals and becoming your future self. Where to find Brigit Esselmont: https://www.biddytarot.com https://www.instagram.com/biddytarot https://www.facebook.com/biddytarot https://www.youtube.com/biddytarot Where to find Tina Tower: Her Empire Builder: https://www.herempirebuilder.com/ Instagram: https://www.instagram.com/tina_tower/ YouTube: https://www.youtube.com/@herempirebuilder…
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