Scaling your Business Into Global Markets with Chief Trade Commissioner, Sara Wilshaw

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

Christina Sjahli에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Christina Sjahli 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

10M ago 38:09

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Navigating the global landscape is crucial for Canadian businesses due to the country's relatively small population — which means that most of your customers and clients are outside the country.

In this episode, Sara Wilshaw, Chief Trade Commissioner at Global Affairs Canada, shares her expertise in guiding local companies towards international success. She sheds light on leveraging the Trade Commission Service for market entry beyond Canada.

Whether you're a Canadian or international company, Sara's insights in this Her CEO Journey episode offer valuable guidance for those venturing into international business.

Tune in to discover key considerations for companies transitioning from local to global markets.

3 reasons why you should listen to the full episode:

Gain insights into the role of Canada's Trade Commission Service in supporting international business.
Understand what your company needs to know before entering markets abroad.
Explore the specific challenges faced by women-owned businesses when operating globally.

Episode Highlights

[03:37] Sara Wilshaw's Journey to Becoming Chief Trade Commissioner
[07:34] Taking Businesses to the International Stage
[11:16] What the Trade Commission Does to Support Businesses
[15:04] Entering the International Market
[18:34] Challenges Women-Owned Businesses Face When Going International
[21:01] Going International: A Walkthrough
[27:26] Becoming an International Business
[28:53] Diversification and Inclusion
[34:50] The Story of WaterShed Monitoring

Resources

Work with the Trade Commission Service
Connect with Sara Wilshaw: LinkedIn
Connect with Christina Sjahli: LinkedIn
Find out about Profit Reimagined: LinkedIn | Website

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