Creating Successful Marketing Campaign to Raise Capital - The Journey of Trieste Reading (Equity Crowdfunding Series)

Her CEO Journey™: The Business Finance Podcast for Mission-Driven Women Entrepreneurs

As frustrating as it may seem, the reality is female business founders are significantly underfunded compared to male founders. Equity crowdfunding helps build community and excitement around a business.

In this episode of Her CEO Journey, Trieste Reading talks about effective marketing for equity crowdfunding. She introduces FrontFundr, a platform you can use to raise capital for your mission-driven business. She also talks about creating a great pitch deck to attract investors.

If you’re a woman with a vision, aiming to create an effective market campaign for equity crowdfunding, then this episode is for you!

3 reasons why you should listen to the full episode:
1. Learn about FrontFundr as an online platform you can use to campaign for your business and raise capital.
2. Discover the critical marketing pillars for raising capital.
3. Know about the importance of a target capital raise as a predictor of a successful campaign.

Episode Highlights
➤ [07:08] How Trieste's journey with FrontFundr Started
➤ [10:35] How to get over risky investments
➤ [14:22] How the funding landscape changed in the past year
➤ [16:44] How FrontFundr helps in marketing your business
➤ [19:32] What steps to take next
➤ [22:42] Which companies can raise capital with FrontFundr?
➤ [25:49] Customer vs. investor acquisition
➤ [26:48] Easy and hard industries in raising capital
➤ [29:37] FrontFundr's role in raising capital
➤ [30:15] Marketing pillars to raise capital
➤ [33:45] The minimum following needed
➤ [36:57] Successful vs. unsuccessful campaigns
➤ [42:44] Creating a great pitch deck
➤ [46:08] Advice on marketing for equity crowdfunding for female founders

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Resources
➤ Visit Christina Sjahli’s website to learn about managing your balance sheet on the Her CEO Journey podcast series.
➤ Download this Action Guide to learn more about marketing in capital raising in Toronto, Canada.
➤ Learn about B-Corp Certified business and building business as a force for good by tuning into our previous interviews with B-Lab Canada, Kim Fuller, Annie Bright, and Cory Ames, and Carolina Miranda.