070 • How to Best Value Your Work

Hennapreneur

Have you been undervaluing your work? Many henna artists are doing themselves a disservice by pricing their work at rates far below their worth. In this episode of Hennapreneur, host Chelsea Stevenson talks about how to best value your work and what to consider when creating your rates.

Artists will always view their work as flawed. However, the quality of your work should not be solely what your rates are based on. You have to own your own inherent value and the things that make the experience of working with you unique for your clients. You are not just providing a design. It is important to think about what you offer your clients that they could not get from a different artist. It may be that you provide a safe space for people to feel seen and understood, and how can you put a dollar amount on that? When your clients really feel connected with you, they will overlook any flaws in your art and choose to work with you based on that connection.

By focusing only on the quality of your art, you are forgetting all the wonderful things that really make clients want to work with you. Do not box yourself in. If you undervalue your work and don’t charge what you are worth, you will be unable to grow your business. Instead, consider what makes working with you a unique experience for your clients and base your rates on that value.

Quotes

• “While on the outside, things might look really pretty, successful, busy and all the things that you're hoping for your own henna business, you never know what's happening behind the scenes. And I'm here to let you know that there are many people who are very talented and are totally unsatisfied, also, with what's going on inside of their own henna operation.” (5:32-5:55 | Chelsea)

• “The curse of the artist is that we will always find flaws in our work. And if we use this as the basis of determining our rates, thus determining our earning capacity, right? Welcome to the glass ceiling that we've created for ourselves. When we do this, we actually box ourselves in.” (8:59-9:19 | Chelsea)

• “Your experiences make you unique. What about those experiences add value to the space that you share with your clients?” (14:01-14:09 | Chelsea)

• “When you own your value, you quickly realize that your rates are inclusive of well beyond the designs themselves.” (15:15-15:25 | Chelsea)

• “Friends, if you are valuing or assessing your rates based on your art alone, you are missing the boat. Not only are you missing the boat financially, in terms of the way that your bank account is impacted, but you are also missing the boat in terms of how much more you could show up and do for your people.” (23:31-23:58 | Chelsea)

Links

Hennapreneur Community (Facebook Group): https://www.hennapreneur.com/community

Hennapreneur Website: https://www.hennapreneur.com

Hennapreneur Facebook: https://www.facebook.com/hennapreneur

Hennapreneur Instagram: https://www.instagram.com/hennapreneur.official

Hennapreneur YouTube: https://www.youtube.com/hennapreneur

Watch the 5 Biggest Mistakes New Henna Artists Make (And How You Can Avoid Them!) Training: https://www.hennapreneur.com/biggestmistakes

Download Chelsea’s Fool-Proof Natural Henna Recipe: https://www.hennapreneur.com/hennarecipe