))
Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery
Manage episode 400835012 series 3507361
Rasmus Houlind에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rasmus Houlind 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this week's episode of the 'Hello $FirstName' podcast we'll be discussing chapter 12 ’CONTENT PART 2: CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery.
Pier has deep experience from CRM and Engagement through not only several years with HBO and Warner Bros Discovery but also from his time at Deliveroo in the UK.
In the episode we cover the following points:
- Pier's career path and his work at HBO and Warner Bros Discovery
- What the story is with the HBO and Discovery brands
- Which kind of personalization they're using at Warner Bros Discovery
- How they work with content feeds in terms of content types, sub categories, headlines etc.
- How sports and normal series play different roles in engaging their subscribers
- How they work to create a personalized experience by personalizing these content feeds
- How algorithms and editorial curation go hand-in-hand for the sake of the best customer experience
- Pier's own favourite example of personalization that he's experienced personally
Based on Rasmus Houlind's latest book ’Hello $FirstName - Profiting from Personalization’
Watch the full Episode with video on Youtube here.
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
34 에피소드
공유
