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Chapter 8 - Content Part 1: Messages
Manage episode 386351736 series 3507361
Rasmus Houlind에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Rasmus Houlind 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This episode of the 'Hello $FirstName' podcast consists of an audio book chapter, namely chapter 8:
CONTENT PART 1: MESSAGES
- What is a message?
- Variations from channel to channel
- Adapting message variants for different segments
- Using cultural differences in message variants
- Beware of poor translations
- Using parametrization for extra personalization
- Creating value for customers in your messages
- Category entry points
- Value creation in a broader perspective
- Using message variants when repeating a message
- Focusing on messages when working outbound
- Is it really for me?
- Personalizing the choice of communication channel
The full book is available in print and kindle and can be bought here.
(or your local amazon...)
An abstract of the book can be downloaded here.
All models and illustrations from the book can be downloaded here.
34 에피소드
공유
