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Making and Marketing Gaming Peripherals with Lauren Premo, Global Brand and Product Marketing Expert
Manage episode 376986206 series 3490557
Robot Cache에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Robot Cache 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
To many gamers, great peripherals are not on the periphery. They're a cornerstone of an idealized experience, a form of self-expression, and another way to min/max capability for the competitively inclined. But how are they made and marketed? Like anything else, it's a vast ocean with more nuance than you'd expect. Enter Lauren Premo, one of the most seasoned and respected minds in the world of gaming peripherals who's here to help us navigate.
This is part 1 of our discussion with Lauren.
Find her at: Lauren Premo | LinkedIn
Music today is from OCRemix.
Track 1: Together Again by Just Coffee
Track 2: Rhapsody in Poo by Ilp0
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