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April Dunford: Nailing Competitive Positioning
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Andy McCotter-Bicknell에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Andy McCotter-Bicknell 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
April Dunford is the world's leading expert on positioning for B2B tech companies and the author of 'Obviously Awesome' as well as the newly released 'Sales Pitch.'
We focused on how competitive intel and positioning intersect in business:
- bashing "approaches," not competitors
- the importance of positioning your competitors
- when to mention competitors (and when to leave them be)
- why you shouldn't be scared of talking about competitors
- why you need to know your differentiated value
And lots more.
Follow April: website | LinkedIn
Check out her new book: Sales Pitch
Continue the conversation with me: LinkedIn
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