Boost Your Creativity in Any Job

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Harvard Business Review에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Harvard Business Review 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

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We all know that innovative thinking is vital to individual, team, and organizational success. But we still often put creativity in a box, assuming it's only for people in certain roles or best attempted once a year at an off-site brainstorming session. Marketing executives Kathryn Jacob and Sue Unerman argue that we all need to be exercising our creative muscles more regularly, especially in the age of AI, when routine work can be outsourced to algorithms but new thinking still comes from human minds. They offer prompts for spurring more creativity -- by yourself or with a team -- no matter where you work. Jacob and Unerman are the authors of the book A Year of Creativity: 52 Smart Ideas for Boosting, Creativity, Innovation, and Inspiration at Work.

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