Ep. 555 – The Role of Empathy in Your Business and Research with Rob Volpe, CEO of Ignite 360

Happy Market Research Podcast

Today I’m joined by Rob Volpe: Author, Speaker, CEO, Chief Catalyst, and Empathy Activist at Ignite 360.

Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco.

Their work has three primary goals:

Elevate your thinking. Expand empathy. Explore through intuition.

They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods.

Find Rob Online:

LinkedIn: https://www.linkedin.com/in/rmvolpe/ Company: https://www.ignite-360.com/ Book: https://www.ignite-360.com/book#tellmemoreaboutthat

Find Jamin Online:

Email: [e-mail] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

References:

Sell me this pen - Wolf Of Wallstreet: https://www.youtube.com/watch?v=9UspZGJ-TrI

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:

Full-time on campus Full-time online Part-time online

NEW FOR 2022:

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]

Jamin Brazil: Hey, everybody. This is Jamin. I am joined today by Rob Volpe, author, speaker, CEO, Chief Catalyst, and empathy activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based out of San Francisco. Their work has three primary goals: elevate your thinking, expand empathy, and explore through intuition. They work with the world's leading brands including Pepsi, Wells Fargo, Microsoft, and Whole Foods. Rob, welcome to the show.

[00:00:34]

Rob Volpe: Jamin, thank you so much. It's so great to be here.

[00:00:39]

Jamin Brazil: The Michigan State University's Master of Science in Marketing Research program delivers the number one ranked insights and analytics degree in three formats. Full time on campus, full-time online, and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three core certifications, insights design or insights analysis. In addition to the certification, all the courses you complete will build towards your graduation. If you're looking to achieve your full potential, check out MSU's new program at B-R-O-A-D.msu.edu/marketing. Again, B-R-O-A-D.msu.edu/marketing. HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. It's such an honor to have you. Let's start with some context. Tell us a little bit about your parents and what they did to inform what you do today.

[00:01:55]

Rob Volpe: So my parents, Mike and Margaret. When I was growing up, my dad was in sales all of my life, and my mom was a homemaker until I was in junior high/high school. She went back to school, got her MBA, and then she started working in the military for the Navy, ultimately building or working on the design and build-out of a new class of submarine to which she obviously had some- I...