Ep. 428 – SampleCon 2021 Highlights: Vignesh Krishnan, CEO of Research Defender

Happy Market Research Podcast

Welcome to the SampleCon 2021 Highlights Series. Recorded live in Pasadena, this series is bringing interviews straight to you from exhibitors, speakers and attendees at this year’s event. In this interview, host Jamin Brazil interviews Vignesh Krishnan, CEO of Research Defender.

More about SampleCon 2021: https://samplecon.com/

Find Vignesh Online:

LinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/

Email: [e-mail]

Website: https://researchdefender.com/

Find Jamin Online:

Email: [e-mail]

LinkedIn: www.linkedin.com/in/jaminbrazil

Twitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp

LinkedIn: www.linkedin.com/company/happymarketresearch

Facebook: www.facebook.com/happymrxp

Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

[00:00:00]

Jamin Brazil: Hi everybody. Another interview from SampleCon. This is actually the last interview that I'm doing at the show, live on the show. I'm with my good friend Vignesh. SampleChain been rebranded Research Defender. Huge honor to have you.

[00:00:19]

Vignesh Krishnan: Thank you.

[00:00:19]

Jamin Brazil: What do you think about SampleCon?

[00:00:20]

Vignesh Krishnan: It's great. It's my favorite of the year. I was fortunate enough to go to the first one and I think I've been managing to go to each one since. I have to admit I might have snuck into a few. But that was because I was in New Orleans and the hotel was down the street and so on and so forth, so you just go to meet friends. It's great so far. And I love Pasadena, I love the hotel. It's great.

[00:00:41]

Jamin Brazil: Of course SampleCon started by Patrick Comer and crew at Lucid. Then was it Fulcrum? No Federated Sample.

[00:00:47]

Vignesh Krishnan: Federated Sample.

[00:00:48]

Jamin Brazil: Federated Sample. I always call it Fulcrum, I don't know why.

[00:00:50]

Vignesh Krishnan: That's the other division that they had. But I think it's all rolled up into this one.

[00:00:54]

Jamin Brazil: Lucid. Anyway, so of course it gives you probably access to the show if you needed it. So you weren't being too sneaky?

[00:01:01]

Vignesh Krishnan: Exactly, yeah.

[00:01:02]

Jamin Brazil: It's not like me in high school, sneaking into the movie theater?

[00:01:04]

Vignesh Krishnan: No, exactly.

[00:01:07]

Jamin Brazil: So Research Defender, tell us about it?

[00:01:09]

Vignesh Krishnan: So our job is to help improve the data quality in the industry as well as fight fraud. We do a few other things including helping suppliers and buyers increase their conversions, because as you can imagine it's a pretty highly connected industry via API's. So a lot of the work we do is on that front trying to fight fraud. Like I said, increase data quality, increase conversions. Just have a better cleaner healthier ecosystem specifically on the quant side, but we do qual work as well obviously online.

[00:01:38]

Jamin Brazil: So when you think about the issues of fraud, what do you think is driving it?

[00:01:42]

Vignesh Krishnan: It's easy, money. So that's usually the fundamental driver. Because if there isn't that, then there is no incentive and hence you don't have fraud. So I would say that continues to be the biggest one. I think there are some theories about potentially changing opinions and so on and so forth like we saw around the election situation again in the last few years. I personally don't think that's the biggest driver around fraud in the industry. I simply come, think it comes down to incentive.

[00:02:10]

Jamin Brazil: Monetary framework. That's right. On social media I've been experiencing about 18.5 percent fraud. By fraud I define that as somebody says they are somebody else. In other words they are not who they say they are. Sometimes it's,