Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
For this week's episode of HanSpot, we explore the world surrounding the “monsters” that roam all around us in South Korea. These 성괴 (sung-gweh) are born out of Korea's increasingly widespread addiction and affects men and women of all ages. Tune in to learn more!
For this week's episode of HanSpot, we explore the world surrounding the “monsters” that roam all around us in South Korea. These 성괴 (sung-gweh) are born out of Korea's increasingly widespread addiction and affects men and women of all ages. Tune in to learn more!
This month on HanSpot, Michael talks about drinking culture in Korea and how to keep things a bit more sober on the weekdays. "119", the phone number for ambulance emergencies, has become code for a more tame night of social drinking.
Hansik House lays out its 2018 Roadmap and episode schedule for the new year! soundcloud.com/hansikhouse itunes.apple.com/us/podcast/hansik-house stitcher.com/podcast/hansik-house www.steemit.com/@hansikhouse
In this episode, Michael explains the counter-culture of the 아재 (Ahjeh) or "Mister~" as men in Korea fight back against the 꼰대 (Kkondae) curmudgeon stereotype.
On this episode of HanSpot, Michael explains the cultural factors in the increasing demand of "single" activities in South Korea. The slang term of "혼밥"/HonBab showcases the rising demand for individual infrastructure.
This week on HanSpot, Michael looks at the concept of FACT VIOLENCE and how Koreans are keep'n em honest. No politician, no president, no jaebol, and no kkondae is safe. #팩트폭행 #팩트폭격 #팩트북
What’s the value of a reputation? Should the reputation of where you study, where you work, and what you wear affect your standing in society? This week, I look into the phrase 듣보잡 and the consequence of brand-name culture in South Korea.
This week on HanSpot, we explain how South Koreans use their own form of “that's so gangsta!” in everyday conversation. And of course we teach you how to whip out the fancy slang yourself!
For this week's episode of HanSpot, we explore the world surrounding the “monsters” that roam all around us in South Korea. These 성괴 (sung-gweh) are born out of Korea's increasingly widespread addiction and affects men and women of all ages. Tune in to learn more!
For this week's Hansik House broadcast, hosts Ryu and Michael explain the affair of Director Hong Sangsu with Actress Kim Minhee and why Korea has an intense relationship with celebrity figures.
HanSpot: A Weekly Spotlight on Korean Cultural Translation For the debut of HanSpot, host Michael will introduce the ambition of the series as well as look into one of the most significant causes of Korea's “Hell Joseon” environment – 꼰대/Kkondae The TEST - https://twitter.com/hercoco/status/420218929592557568…
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