The Making of Anima Iris Handbags from Grief to Glamour

Handbag Designer 101

How does a young entrepreneur overcome the odds to build a luxury handbag brand while still in school? Our special guest, Wilglory Tanjong of Anima Iris, reveals her extraordinary journey, sharing candid stories from her time juggling business school with the launch of her fashion venture. Wilglory opens up about the hurdles she faced, the creative energy of New York City, and why real-world experience was her greatest teacher. Her insights offer a fresh perspective on navigating the fashion industry without conventional support systems.
From the loss of a parent to the inspiration drawn from her stylish mother, Wilglory's path to entrepreneurship is deeply personal. She recounts her transition from academia and corporate life to documenting the lives of African entrepreneurs and founding Anima Iris. This heartfelt narrative highlights how her immigrant background and quest for meaningful work drove her to pursue her dreams against all odds, creating a brand that resonates globally.
The episode also uncovers the meticulous process behind Anima Iris' unique handbag designs. Wilglory talks about collaborating with talented artisans in Senegal and the cultural and practical challenges they overcame together. She emphasizes the importance of community in shaping her product line, from customer feedback to the power of social media engagement. Wilglory's audacious approach to strategic planning and maintaining stock to meet demand offers invaluable lessons for aspiring entrepreneurs, making this episode a must-listen.
Connect with Wilglory:
https://www.instagram.com/anima.iris/
https://www.instagram.com/wilgloryy/

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챕터

1. Handbag Designer Entrepreneurial Journey (00:00:00)

2. Artisan Bags in Senegal (00:08:31)

3. Creating Artisan Handbags With Unique Silhouettes (00:15:34)

4. Building a Handbag Brand Community (00:24:19)

5. Strategic Audacity and Business Growth (00:30:42)