Luxury with a Past Life: How Evey Amery Built a Global Pre-Loved Handbag Empire ♻️👜 | Emily Blumenthal and Evey Amery

Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons

Step into the booming world of pre-loved designer handbags with Evey Amery, founder of EveysPreLoved, the London-based luxury consignment business redefining what “sustainable fashion” really means. 💼✨

From Chanel and Hermès to Fendi and beyond, Evey brings transparency, trust, and TV-presenter polish to a market where condition and authenticity are everything. What started as a side hustle while hosting on QVC has grown into a beloved resale brand with a global following. 🌍📦

💡 Key Takeaways:
🔹 Transparency Wins: Why showing signs of wear builds more trust than trying to hide them.
🔹 Circular Luxury: How the resale boom is reshaping buyer behavior—and challenging new designers.
🔹 From Side Hustle to Brand: How handwritten notes and genuine passion created a loyal customer base.

Whether you’re a designer trying to understand the resale impact or a buyer curious about sustainable luxury, this episode offers real talk and smart insights from one of the industry’s most trusted voices. 🎧

🎧 Listen now! #HandbagDesigner101 #SustainableLuxury #PreLovedBags #CircularFashion #LuxuryResale #IndependentBusiness

Our Guest: Evey Amery, founder of Evey’s Pre-Loved, blends a background in broadcasting with a deep love of fashion, building a resale business rooted in authenticity, community, and the enduring charm of a well-traveled bag.

Host Emily Blumenthal is a handbag industry expert, author of Handbag Designer 101, and founder of The Handbag Awards. Known as the “Handbag Fairy Godmother,” Emily also teaches entrepreneurship at the Fashion Institute of Technology. She is dedicated to celebrating creativity, craftsmanship, and the art of building iconic handbag brands.

Find Handbag Designer 101 Merch, HBD101 Masterclass, one-on-one sessions, and opportunities to book Emily Blumenthal as a speaker at emilyblumenthal.com.

Buy Emily’s Books: “Handbag Designer 101” & “Savvy Suzanna’s Amazing Adventures in Handbags”

Youtube: / Handbagdesigner101-ihda | Instagram:/ Handbagdesigner

TikTok: / Handbagdesigner | Twitter: / Handbagdesigner

챕터

1. Meet Evie Amory of Evie's Pre-Loved (00:00:00)

2. Building a Luxury Assignment Business (00:01:52)

3. From Side Hustle to Full Business (00:05:23)

4. Sourcing and Selling Pre-Loved Bags (00:10:07)

5. Handbag Designer Masterclass Promo (00:14:40)

6. Understanding Customer Demographics (00:19:25)

7. Creating a Personal Touch (00:24:46)