Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
“Gyanyog” by Swami Vivekanand ek aadhyatmik marg hai jismein aatma vikas ko kendrit kiya gaya hai. Iss series ke through aap samjhenge apne asli swaroop aur akrenge ekta ka anubhav.Toh der kis baat ki abhi shuru kariye sunana Gyanyog only on “Audio Pitara”. #audiopitara #sunnazaroorihai #spirituality #growth #knowledge #human #growth #gyanyog #divine #book #audiobook #religion #hinduism
“Gyanyog” by Swami Vivekanand ek aadhyatmik marg hai jismein aatma vikas ko kendrit kiya gaya hai. Iss series ke through aap samjhenge apne asli swaroop aur akrenge ekta ka anubhav.Toh der kis baat ki abhi shuru kariye sunana Gyanyog only on “Audio Pitara”. #audiopitara #sunnazaroorihai #spirituality #growth #knowledge #human #growth #gyanyog #divine #book #audiobook #religion #hinduism
Iss episode mein hum janenge ki aakhir kyun manushya humesha aage aur door ki sochta hai?Aatma swargyaapi kyun nahi mani jati hain? Maushya ko kab aur kaise mrityu se mukti mil sakti hai? Janiye inn sare sawalon ka jawab episode ke end main sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge “Bhram” ke bare main aur samjhenge “Param Tatva” ka arth. Aakhir maya kise kehte hain aur hum kaise pehchan sakte hain apni asli swaroop ko? Aakhir kin 3 tatvo se bana hai humara deh? Janein inn sare sawalon ka jawab sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir aatma ka asli arth kya hai aur kyun kaha jata hai aatma ko amar? Kya hai aatma ke amarta ke piche ka rahasya? Kyun aatama travel karti hai ek shareer se dusre shareer main? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum samjhenge ki aakhir amratva ka mahatva kya hai, aur kram vikas kise kehte hain? Kyun hota hai humein kram sankonch? Jagat mein ek matra “Satta” kise bataya gaya hai? Janiye inn sare sawalon ka jawab iss episode ko end main, sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum samjhenge ki aakhir kya raaz chipa hai prakriti ki sundarta main? Maushya ka man kyun sthir nahi ho pata hai? aatma ko kahan se aalok ki prapti hoti hai? Kyun bataya hai manushya ko bahut hi tuchha? Janane ke liye sunein iss episode ki end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir kyun kaha gaya hai iss jagat ko bahut hi sundar aur bahut hi komalta se bhara hua? Kya hai humare jagat ka prachin? Kya fark hai jagat aur brahmand main? Janane ke liye sunien iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Yahan hum samjhenge ki aatma ka swabhav kaisa hota hai? Kyun avashyak hoti hai aatma ke liye mukti? Akhir kyun kaha gaya hai aatma ko amar? Jane aatma ke amar hone ke piche ka rahasya sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir vedon mai jagat ka tatva kya hai? Kyun bola gaya hai jagat ko vedon par nirdharit? Kya matlab hai vedon ka humare prachhenta main aur humare jeevan main. Janein inn sare sawalon ka jawab sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir jagat ki shrishti kahan se hui? Kyun bola gaya hai ki dharm baaton ka vishay nahi hona chaiye? Kya bataya gaya hai dharm ka asli matlab? Ved dwara jagat ka nirmaan kaise hua? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir kyun aanadikaal se chali aa rahi hai dukh ki maujodgi humare jeevan main? Sabhi dharmo ka kya kehna hai iss dukh ke bare main, aur kya rasta bataya gaya hai iss dukh ko tyag karne ka? Kyun kaha gaya hai bhautik jeevan ko bematlab? Janein inn sare sawalon ka jawab sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum samjhenge ki aakhir jagat ke liye bhram kya hai? Aur kiska udhhar ho pata hai iss jagat main? Humare liye kartvya bada hona chaiye ya hamara adarsh? Janiye inn sare sawalon ka jawab sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum janenge ki aakhir kya fark hai “Maya” aur “Mukti” hai beech, aur dono ke beech ka sambandh kya hai. Kya kaha gaya hai Swami Vivekanand ke dwara mukti ke bare main? Aakhir kya arth hai mukti ka humare jeevan main? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum samjhenge Maya aur Ishwar ke beech ka sambanndh, aur janenge ki aakhir logon main devtaon ka gyan kese aaye? Manushya ka kyun kabhi poorn roop se vikas nahi ho sakta hai? Kya kehna hai Swami Vivekanand ka ishwar aur maya ke bare main? Kise kehte hai vedant darshan? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Yahan hum sunenge “Maya” aur “Bharam” ka arth, aakhir kise kehte hai maya aur kise kaha jata hai bhram? Kya kaha gaya hai maya ke bare main bhagwan “Shankaracharya” ji ke dwara? Maya shabd ka kis roop main upyog kiya gaya hai purane yug mein? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
Iss episode mein hum samjhenge ki aakhir kya hai mrityu ka rahasya? Mrityu ko kiska parinaam bola jata hai? Kya hota hai humari aatma ka mrityu ke baad? Aur kyun kaha jata hai aatm tyaag ko naitikta ka kendra? Janane ke liye sunein iss episode ko end tak sirf “Audio Pitara” par. Stay Updated on our shows at audiopitara.com and follow us on Instagram and YouTube @audiopitara. Credits - Audio Pitara Team Learn more about your ad choices. Visit megaphone.fm/adchoices…
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