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OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck)
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Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration?
Is it ethical for LinkedIn to use your data to train AI?
How should customer data be used to support your go-to-market strategy?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his expertise on the importance of integrating customer evidence throughout the buyer's journey, the value of building scalable and relevant customer stories, and the challenges of making customer endorsements both authentic and impactful in a crowded market.
Jump into the action:
(00:00) Welcome to GTM News Desk
(00:32) Jony Ive Collaborates with OpenAI on New AI Device
(04:48) LinkedIn is using data your data to train AI
(10:13) Meet Evan Huck, CEO of UserEvidence
(16:43) What is customer evidence?
(20:38) Marketers' Biggest Mistake with Customer Evidence
(23:57) The Importance of Specificity in Customer Evidence
(26:03) Most common misconception in customer evidence
To hear Evan Huck’s insights on the proven frameworks for data-driven marketing, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Evan Huck: https://www.linkedin.com/in/evanhuck/
Our sources from today’s headlines:
https://techcrunch.com/2024/09/22/yup-jony-ive-is-working-on-a-new-ai-device-company-with-openai/
https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement
Produced in partnership with: https://shareyourgenius.com/
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