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Demand Gen, Video Ads, and Network Development Reps (with Movable Ink's Justin Keller)
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Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What are Google's surprising findings on video advertising?
What is a Network Development Representative role (NDR)?
What frameworks can elevate demand generation strategies?
Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share his insights on building demand generation strategies that align with modern buying behaviors. Justin emphasizes the importance of storytelling, avoiding misguided tactics, and fostering a collaborative, creative marketing culture to drive impactful results, offering actionable takeaways for experienced marketers and leaders.
Jump into the action:
(00:00) Welcome to GTM News Desk
(02:03) Google’s findings on video ads
(05:35) What is a Network Development Representative?
(13:07) Justin Keller on making Demand Gen not suck
(18:29) Storytelling VS hyper-focused content
(24:04) Embracing creativity and turning bad ideas around
(26:53) 30-minute creative marketing session for alternative thinking
Our sources from today’s headlines:
https://www.thinkwithgoogle.com/marketing-strategies/video/ai-analysis-of-youtube-ads/
https://www.commsor.com/playbook/ndr-playbook
Resources:
Subscribe to the TACK Network to hear the exclusive conversation from today’s episode: https://tacknetwork.com/
Connect with Justin: https://www.linkedin.com/in/justindkeller/
Produced in partnership with: https://shareyourgenius.com/
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