Nonprofit Marketing Strategies to Drive Growth & Impact | Julia Steele (Success Academy, iFundWomen, Gawker)

Growth Talks: Growth Marketing Strategies & Insights

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

1
All About Change

구독 취소

9일 전9d ago

구독 취소

매달+

How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

약 1년 전 39:33

MP3•에피소드 홈

“Research is key. There’s no hack for deeply understanding your customer’s decision set.”

In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges and rewards of marketing in the education and nonprofit sectors, emphasizing the importance of cultural competency, customer research, and advocacy in driving growth.

Julia also explores how Success Academy works to inspire families and drive enrollment, all while staying true to their mission of providing exceptional education for children of all backgrounds.

🗝️ Key Takeaways:

Research and qualitative insights are irreplaceable for understanding customer decisions—get to know your audience deeply.
Marketing must adapt to diverse audiences and meet them where they are, so stay flexible.
Advocacy and storytelling go hand in hand. Clear, mission-driven communication fuels awareness and impact.
Branding isn’t just for profit. A strong, authentic message resonates in both nonprofit and for-profit sectors.
Calls-to-action are critical, so be intentional in your messaging to ensure the audience understands what you’re offering. Highlight your value.

⏰ Timestamps

00:00 Introduction to Julia Steele’s career

02:12 From journalism to marketing

06:30 Balancing branded content and storytelling

11:45 Navigating the complexities of nonprofit and education marketing

16:20 Success Academy’s dual mission: advocacy and access

21:35 Cultural competence in marketing for NYC’s diverse families

28:10 The power of customer research in driving marketing decisions

35:00 Julia’s favorite growth non-hack: research

🔗 Mentioned in this episode:

Success Academy Charter Schools: https://www.successacademies.org/
Ed Institute at The Robertson Center: https://saedincubator.org/

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

‣ Subscribe to our channel: https://bit.ly/3HWiJYD

‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/

‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/

‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/

‣ Follow us on Twitter: https://twitter.com/rightsideupco

24 에피소드

#Business #Marketing #Right

Nonprofit Marketing Strategies to Drive Growth & Impact | Julia Steele (Success Academy, iFundWomen, Gawker)

Growth Talks: Growth Marketing Strategies & Insights

published 약 1년 전

MP3•에피소드 홈

“Research is key. There’s no hack for deeply understanding your customer’s decision set.”

Julia also explores how Success Academy works to inspire families and drive enrollment, all while staying true to their mission of providing exceptional education for children of all backgrounds.

🗝️ Key Takeaways:

Research and qualitative insights are irreplaceable for understanding customer decisions—get to know your audience deeply.
Marketing must adapt to diverse audiences and meet them where they are, so stay flexible.
Advocacy and storytelling go hand in hand. Clear, mission-driven communication fuels awareness and impact.
Branding isn’t just for profit. A strong, authentic message resonates in both nonprofit and for-profit sectors.
Calls-to-action are critical, so be intentional in your messaging to ensure the audience understands what you’re offering. Highlight your value.

⏰ Timestamps

00:00 Introduction to Julia Steele’s career

02:12 From journalism to marketing

06:30 Balancing branded content and storytelling

11:45 Navigating the complexities of nonprofit and education marketing

16:20 Success Academy’s dual mission: advocacy and access

21:35 Cultural competence in marketing for NYC’s diverse families

28:10 The power of customer research in driving marketing decisions

35:00 Julia’s favorite growth non-hack: research

🔗 Mentioned in this episode:

Success Academy Charter Schools: https://www.successacademies.org/
Ed Institute at The Robertson Center: https://saedincubator.org/

👍Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc

🤝Connect with Right Side Up

Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt

‣ Subscribe to our channel: https://bit.ly/3HWiJYD

‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/

‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/

‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/

‣ Follow us on Twitter: https://twitter.com/rightsideupco

24 에피소드

#Business #Marketing #Right

모든 에피소드

1
How to Align Brand, Performance, and Revenue Growth | Ian Yung (Tonal, Parachute, Touch of Modern) 50:23

11 hours 전50:23

나중에 재생

리스트

50:23

“Sustainable growth isn’t just about hitting numbers—it’s about aligning efficiency with your business strategy and revenue model.” In this episode of Growth Talks by Right Side Up , Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the real levers of sustainable growth. From navigating long purchase cycles to aligning teams for efficiency, Ian breaks down what actually works when scaling a business—without burning through resources. With over 15 years of experience leading growth at Tonal, Parachute, and Touch of Modern, Ian shares real strategies that drive revenue. He offers his perspective on what fuels lasting success, how to choose the right measurement model for your company, the importance of meeting your customer where they are, and how to adapt to a shifting market without losing momentum. 🗝️ Key Takeaways: 📌 Why Smart Founders Play the Long Game Sustainable growth isn’t about chasing short-term wins. Smart companies focus on strategy, efficiency, and fundamentals to build businesses that last. 📌 How to Build a Predictable Revenue Engine Scaling isn’t just about growth—it’s about creating stability. Aligning marketing, operations, and finance helps teams make smarter, more strategic decisions. 📌 Behavioral Triggers Drive High-Intent Sales Customers don’t always buy when you expect. Targeting key life events—like home purchases or relocations—ensures you reach them when they’re ready. 📌 Why ‘Growth at All Costs’ No Longer Works The market has shifted. Profitability, efficiency, and financial discipline aren’t just trends—they’re what separate long-lasting businesses from the rest. ⏰ Timestamps 00:00 Introduction to Ian Yung’s career 02:10 Balancing growth and financial discipline 07:16 Tonal’s game-changing growth strategy 12:06 Creating a predictable revenue engine 19:38 Marketing for long purchase cycles 31:38 Brand vs. performance marketing 40:17 Key factors behind business success 44:10 Why testing drives real results 🔗 Mentioned in this episode: Tonal: https://www.tonal.com/ Parachute: https://www.parachutehome.com/ Touch of Modern: https://www.touchofmodern.com/ Did you enjoy this video? Don’t forget to click the like button! And find more episodes of Growth Talks here: https://bit.ly/3xXGJJc 🤝 Connect with Right Side Up Right Side Up is a premium growth marketing agency that has helped more than 1,000+ companies hit their growth goals. Check us out and send us a note at: https://bit.ly/4bfaBQt ‣ Subscribe to our channel: https://bit.ly/3HWiJYD ‣ Subscribe to our marketing newsletter: https://rightsideup.com/resources/growth-marketing-newsletter/ ‣ Follow us on Linkedin: https://www.linkedin.com/company/rightsideup/ ‣ Follow us on Facebook: https://www.facebook.com/RightSideUpCo/ ‣ Follow us on Twitter: https://twitter.com/rightsideupco…

1
Scaling Smart: Growth Marketing Strategies for Small Teams with Branca Ballot (Glide, GoDaddy) 45:27

14일 전45:27

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