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Building Diversified & Sustainable DTC Marketing Programs | Manbir Sodhia (Whisker, Oura, Pill Club)
Manage episode 415473544 series 3569868
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In this episode of Growth Talks, Krystina Rubino chats with Manbir Sodhia, SVP of Marketing at Whisker, the brand behind the innovative products including Litter-Robot, Feeder-Robot, and Litterbox. Manbir discusses how to build the foundation needed for sustainable DTC acquisition strategies, the importance of diversifying beyond Meta and Google, and how he leverages his secret weapon, a growth matrix, to build an experimentation mindset on his teams.
⏰ Timestamps:
00:00:00 Introduction and guest background
00:02:12 Manbir's transition from music to marketing
00:07:21 Building the foundation of DTC customer acquisition
00:14:15 Navigating channel expansion and market complexities
00:22:17 Adapting strategies in dynamic market conditions
00:30:28 Diversifying acquisition beyond Facebook and Google
00:45:56 The impact of authenticity and company culture on marketing
00:51:26 Manbir's perspective on growth "non-hacks"
00:53:03 Conclusion and appreciations
🔗 Links to check out
Learn more about Whisker: www.whisker.com
More episodes of Growth Talks: https://bit.ly/3xXGJJc
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