#36 There’s No Such Thing As an Impulse Purchase

Growth Machine Marketing Podcast

Amanda Natividad & Nat Eliason and Amanda Natividad에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Amanda Natividad & Nat Eliason and Amanda Natividad 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

4+ y ago 46:21

MP3•에피소드 홈

저장한 시리즈 ("피드 비활성화" status)

When? This feed was archived on September 03, 2023 15:16 (2y ago). Last successful fetch was on July 22, 2023 04:54 (2+ y ago)

Why? 피드 비활성화 status. 잠시 서버에 문제가 발생해 팟캐스트를 불러오지 못합니다.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Impulse purchases are just a story we tell ourselves.

Stewart Hillhouse, Head of Growth at Customer Camp, joins the show to tell us why. He explains: it’s actually a series of experiences that ultimately trigger customers to purchase. And in the end, “impulse purchase” is the excuse given in the event a purchase doesn’t work out.

Stew and I also discuss:

Measuring success of his podcast
What to know about Jobs To Be Done (JTBD) customer interviews
How content fits into Customer Camps’ marketing strategy
And some little-known facts about trees. Yes, trees.

Show Notes

0:54 - Stew shares how he made his switch from a career in forestry to a career in marketing.

4:17 - Podcasting as a form of networking.

5:01 - How Stew came to the decision to study forestry in college (and some bonus fun facts!).

9:20 - Stew talks about his role as Head of Audience Growth at Customer Camp, and the way that job title came to be.

14:33 - Customer Camp gives their clients concrete and actionable steps to improve their marketing campaigns.

18:29 - Conducting customer interviews. Why the buyer’s full journey is important in learning new insights on your product or service.

24:41 - Is there such a thing as an impulse buy? (See Stew’s Twitter thread)

29:42 - Stew takes us through his thought process behind his last major purchase.

33:04 - What Stew has learned from his last major purchase and whether his original need for the purchase was met.

35:03 - How content fits into the overall marketing strategy at Customer Camp.

39:41 - Measuring podcast success - why it’s essentially different depending on the type of podcast you’re creating.

43:38 - The future of marketing; with everything today being so screen-focused, what evolutions will we see in the upcoming years?

Links:

Customer Camp (0:30)

OLIPOP (0:42)

Venture for Canada Program (2:39)

Charboys (16:31)

Stewart’s Twitter thread (24:41)

Peloton (25:53)

Stew’s takeaways from interview with Amanda (26:47)

WHOOP (32:19)

Imperfect Foods (38:34)

Top of Mind with Stewart Hillhouse (39:44)

Customer Show (39:46)

Connect with Stewart Hillhouse:

https://stewarthillhouse.com/

https://customercamp.co/

https://twitter.com/stew_hillhouse

Growth Machine & Amanda Natividad:

https://growthmachine.com/

https://twitter.com/growthmachine__

https://twitter.com/amandanat

56 에피소드

#Careers #Business #Marketing #Entrepreneurship #Growth #Amanda Natividad & Nat Eliason #Amanda Natividad #Startups