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Marketing as a Growth Engine
Manage episode 474696382 series 3654126
Seth Viebrock에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Seth Viebrock 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode, we dive into how marketing can be a true growth engine, shifting from a cost center to a revenue driver. We explore the balance between short-term and long-term strategies, the financial metrics that matter, and how to align marketing efforts with business goals for maximum impact.
In this episode, you’ll learn:Marketing as a Business Growth Tool – How to position marketing as a driver of revenue rather than an isolated function.
Short-Term vs. Long-Term Strategies – The importance of balancing immediate revenue tactics with sustainable brand-building efforts.
Key Financial Metrics – Understand CAC, CLV, and pipeline contribution to measure and prove marketing’s impact.
The Role of Brand in Revenue Generation – Why brand-building should work in tandem with performance marketing for lasting success.
Smarter Budget Allocation – How to optimize marketing spend based on funnel weaknesses and high-impact opportunities.
Tune in for actionable insights on how to align marketing with business growth, measure its impact, and make data-driven decisions that drive real results.
44 에피소드
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