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How to Grow Influencer Marketing in Niche Communities - Growing Social Now
Manage episode 348719353 series 2950331
Barbara Rozgonyi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barbara Rozgonyi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.
I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn's presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!
What we covered:
- All things Creator Economy
- How to 10xs Instagram with TikTok insights
- Where influencer marketing is going
- How tight to niche your niche
- Case studies, including Clare Nolan
- When to use Grouped to connect communities and grow revenue
About Finn Hodgins, Founder of Grouped
Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.
Clare Nolan, fitness influencer and co-founder of Grouped
About Barbara Rozgonyi, Host of Growing Social Now
Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media a
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