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Barbara Rozgonyi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barbara Rozgonyi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

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Manage episode 416242122 series 2950331
Barbara Rozgonyi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barbara Rozgonyi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.
We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing!
#BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost
Mentioned in this episode
Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!

Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:
Staying Grounded While Launching an Out-of-this-World Brand
Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s

Embracing A.I. and Maintaining the Human Touch
Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America

Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports
Linden White, Head of Account Management and Integrated Solutions, rEvolution
Lisa Nucci, CMO, Choose Chicago
Dan Moriarty, CMO, Chicago Fire FC

Branding in the Narrative Economy: The Psychology of Consumer Experiences
Kristian A. Alomá, Ph.D., Founder & CEO, Threadline

Ask Me Anything Panel of Experts
Shannon Lee, Senior VP of Creative, StudioNorth
Pepper Miller, President, The Hunter-Miller Group
Lindsay Gash, Creative Innovation Lead, NA Agency, Meta
Andy Crestodina, Co-founder & CMO, Orbit Media Studios

Innovation as Creativity
Meghan Hurley, Vice-President of Global Brand Marketing, Claire's

Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60
Joe Grigsby, Panel Moderator, VML
Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Company
Chris Scuro, VP/Di

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,
Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

  continue reading

챕터

1. BrandSmart Conference Highlights AI and Marketing (00:00:03)

2. AI, Ethics, and Marketing Insights (00:08:20)

3. Power of Brand Identity and Storytelling (00:20:13)

4. Marketing Challenges and AI Integration (00:29:38)

5. Utilizing AI in Marketing Strategy (00:45:14)

6. Future of Marketing Through Brandsmart Conference (00:59:32)

50 에피소드

Artwork
icon공유
 
Manage episode 416242122 series 2950331
Barbara Rozgonyi에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Barbara Rozgonyi 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.
We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing!
#BrandSmart2024 #barbararozgonyi #2024marketingtrends #b2bmarketing #b2cmarketing #dtcmarketing #fractionalcmo #amachicago #americanmarketingassocation #podcast #marketingpodcast #podcasthost
Mentioned in this episode
Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!

Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:
Staying Grounded While Launching an Out-of-this-World Brand
Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s

Embracing A.I. and Maintaining the Human Touch
Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America

Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports
Linden White, Head of Account Management and Integrated Solutions, rEvolution
Lisa Nucci, CMO, Choose Chicago
Dan Moriarty, CMO, Chicago Fire FC

Branding in the Narrative Economy: The Psychology of Consumer Experiences
Kristian A. Alomá, Ph.D., Founder & CEO, Threadline

Ask Me Anything Panel of Experts
Shannon Lee, Senior VP of Creative, StudioNorth
Pepper Miller, President, The Hunter-Miller Group
Lindsay Gash, Creative Innovation Lead, NA Agency, Meta
Andy Crestodina, Co-founder & CMO, Orbit Media Studios

Innovation as Creativity
Meghan Hurley, Vice-President of Global Brand Marketing, Claire's

Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60
Joe Grigsby, Panel Moderator, VML
Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Company
Chris Scuro, VP/Di

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,
Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

  continue reading

챕터

1. BrandSmart Conference Highlights AI and Marketing (00:00:03)

2. AI, Ethics, and Marketing Insights (00:08:20)

3. Power of Brand Identity and Storytelling (00:20:13)

4. Marketing Challenges and AI Integration (00:29:38)

5. Utilizing AI in Marketing Strategy (00:45:14)

6. Future of Marketing Through Brandsmart Conference (00:59:32)

50 에피소드

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