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Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

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Manage episode 420772736 series 2921256
Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

347 에피소드

Artwork
icon공유
 
Manage episode 420772736 series 2921256
Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business.에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Become a smarter online store owner. We talk ecommerce, digital marketing, technology, and entrepreneurship to help you grow your business., Become a smarter online store owner. We talk ecommerce, Digital marketing, and Entrepreneurship to help you grow your business. 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

  • Why SEO is still worth investing in despite algorithm updates and AI.
  • Why SEO shouldn't be the first channel for new e-commerce brands.
  • How to target keywords with clear shopping intent for e-commerce sites.
  • How to track SEO ROI using GA4's landing page report under engagement.
  • How toOptimize product/category pages first for relevant shopping keywords.
  • Why to build content directly on Shopify, not on subdomains.
  • Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
Subscribe & Listen Everywhere:
Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama
How did you like this episode? Send us a Text Message.

Join the "Founder's Sidekick" Program - The private entrepreneur support solution that helps you make smarter business decisions. Visit ecommercecoffeebreak.com/start to get started.

Sign up for our free newsletter and become a smarter Shopify merchant.
We scour and curate content from 50+ news sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends.
Ideal for online sellers, merchants, marketers, and DTC brands on Shopify who want to stay informed but are short on time. Join free.

Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

  continue reading

347 에피소드

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